Lead Customer Marketing Specialist

Key Deliverables:

1. Lead global marketing analytics, performance measurement, and reporting for building automation business.
2. Forecast marketing results, establish performance targets, and optimize investment decisions.
3. Ensure accurate data governance, campaign tracking, and reporting using Salesforce and Marketo.
4. Provide regular performance reports, dashboards, and strategic insights for senior leadership.

Role Responsibilities:

1. Own end-to-end marketing campaign performance, lead generation, and pipeline contribution reporting.
2. Act as the primary liaison between corporate marketing operations and regional teams.
3. Conduct training sessions on campaign measurement, reporting best practices, and tool usage.
4. Collaborate with cross-functional teams to drive consistent performance tracking globally.