Location Name: Pune Corporate Office - Weikfield
Job Purpose
- Own customer-in discoverability outcomes for Unsecured lending products, ensuring customers can easily find the right Bajaj Finance offerings based on their intent, context, and needs.
- Drive discoverability efficiency by improving both quantity and quality of discovery traffic entry points.
- Collaborate closely with Business & Web SEO teams to question and refine:
- Keyword strategies
- Product–keyword alignment
- Entry-point effectiveness
- Identify missed discoverability opportunities where high-potential products are under-exposed or mis-positioned in digital channels.
Also collaborate from customer perspective on AI implementation, multi-modal pages, impact & effectiveness on customer experience, while moving from SEO Intent SEO i.e.
- How customer behaviour is leading to AI to interpret Search Intent,
- Search engine decide what result best solves the user's problem, not just which page matches the keywords.
- Own discoverability traffic hygiene, including:
- Relevance of incoming traffic
- Intent match vs bounce/drop-offs
- Redundant or low-quality keywords and pages impacting experience
- Intent mismatches / Confusion points & Friction
- Define clear discoverability requirements and priorities for the vertical, using influencing skills / diplomacy with execution teams to improve visibility and customer understanding.
Duties And Responsibilities
A- Minimum required Accountabilities for this role
- Own end-to-end discoverability outcomes for Secured Loans business vertical, ensuring relevant products are easily discoverable across digital channels.
- Analyze customer discovery behavior to identify gaps, friction points, and intent mismatches in early journey stages.
- Collaborate with Business, Web and SEO teams to review keyword strategies, entry points, and product–keyword alignment.
- Maintain dashboards and MIS to monitor discoverability performance and surface actionable insights
B- Additional Accountabilities Pertaining To The Role
- Identify and quantify missed discoverability opportunities for under-exposed or emerging products.
- Support teams by highlighting discovery-led growth levers and prioritization opportunities.
- Contribute to standardization of discoverability principles and best practices across products and channels.
Key Decisions / Dimensions
- Decide key discoverability focus areas (quantity vs quality) for the assigned vertical.
- Identify when discovery issues require escalation or cross-functional intervention.
- Define success metrics and thresholds for evaluating discoverability effectiveness.
Major Challenges
- Influencing SEO, Web, and execution teams without direct ownership, through data-backed recommendations.
- Improving traffic quality while managing high-volume discovery inflows
- Addressing ambiguity in customer intent during early discovery stages.
Required Qualifications And Experience
- Qualifications
- Post Graduate qualification in Management, Business, Analytics, or a related discipline.
- Graduates with strong, relevant experience in digital growth, analytics, or platform roles.
- Certifications or formal training or experience in Digital Analytics / Google Analytics (GA4 preferred) will be a strong advantage
- Work Experience
- 8–10 years of relevant experience in digital platforms, growth, analytics, product strategy, or portfolio management roles within large consumer-facing organizations.
- Prior experience in Financial Services, NBFCs, BFSI, or large digital ecosystems is strongly preferred.
- Proven experience working with Web, SEO, App, Marketing, and Product teams to influence outcomes without direct execution ownership.
- Hands-on exposure to Google Analytics, digital funnel analysis, traffic diagnostics, and performance dashboards is mandatory.
- Demonstrated ability to operate in new or transformation-led units, setting up structures, metrics, and governance from scratch.
- Understanding of how the Secured Loans ecosystem works at BFL & overall will be a strong advantage. (FD, MF, Stock/Equity Trading etc)
- Note added advantage if knowledgeable of Google search console, SEM rush, Paid Marketing, Analyzing competitors and who understand SEO content & Writing.
- Behavioral Traits (Critical for This Role)
- Customer-first, customer-in to company-out thinking.
- Strong bias toward efficiency, quality, and waste reduction, not just scale.
- Confident, composed, and data-led in challenging discussions.
- Self-driven, resilient, and capable of setting direction without precedent.
- Trusted advisor mindset rather than executor mindset.
