Lead - Creative Content

About Us:-

21K School, promoted by Bangalore-based Mindreflex Technologies Private Limited, is Asia's largest online school, offering virtual education to over 7,500 students across 72 countries. At 21K School, we're not just building an online school; we're building the future of education. We believe every student deserves a personalized, world-class learning experience, regardless of location. We are rapidly expanding and creating new market segments to fuel growth that is in line with our mission. More at www.21kschool.com

Job Title: Lead - Creative Content

Location: Indiranagar Bangalore, India (Work from Office)

Reporting to: Head Revenue

Experience: Minimum 8-12 years of experience in creative content development and/or content

leadership with 3-5 years of team leadership and people management experience

Key Responsibilities:-

Creative Strategy & Vision

Develop and articulate a compelling creative content strategy aligned with 21K School's brand,mission, and business objectives

Establish a clear creative vision that differentiates 21K School's content in the educational marketplace

Optimize content for different formats and platforms (long-form, short-form, social, website, email, etc.)

Develop content series, campaigns, and thematic collections

Balance quality with production velocity and cost efficiency Team Leadership & Development

Build, mentor, and manage a high-performing creative team (writers, videographers, designers,editors, producers)

Plan seasonal content and timely cultural moments relevant to education

Manage content backlogs and production priorities

Video Content & Production

Develop a comprehensive video content strategy across formats (explainer videos, testimonials,tutorials, documentaries, vlogs, etc.)

Direct video production including concept development, scripting, shooting, and post-production

Oversee video editing, animation, graphics, and visual effects to achieve high production quality

Explore emerging video formats and platforms (YouTube Shorts, TikTok, Reels, etc.) Written &Educational Content

Develop high-quality written content including blog posts, case studies, whitepapers, guides, and articles

Ensure content is educationally sound, accurate, and aligned with pedagogical principles

Create content that addresses audience questions, pain points, and learning goals

Cross-Channel Content Distribution

Develop content distribution strategy to maximize reach and engagement across channels

Coordinate content launches and promotional campaigns

Ensure consistent messaging while optimizing for platform-specific best practices

Leverage content repurposing to maximize ROI on content production

Measure content performance across channels and optimize distribution

Coordinate with marketing and social teams on content promotion

Data Analytics & Performance Optimization

Establish content KPIs and metrics (views, engagement, shares, conversions, retention, etc.)

Generate comprehensive content performance dashboards and reports

Conduct content audits and analyze which content types drive the most business value

Track audience feedback and sentiment across content

Provide insights and recommendations for content optimization

Stakeholder Collaboration & Communication

Partner with product team to communicate product benefits and use cases through content

Collaborate with customer success and support teams to incorporate user stories and testimonials

Work with research and data teams to identify insights that should be shared with audiences

Coordinate with partnerships and business development on co-created content

Communicate content strategy and performance to executive leadership

Support sales team with case studies and customer stories

Share content insights with marketing and product teams to inform broader strategies

Represent 21K School's brand through content at conferences and thought

Creative Tools & Technology

Evaluate and implement creative technology and production tools

Stay current with emerging content creation platforms and tools

Manage creative asset library, digital asset management, and content organization

Establish brand asset guidelines and ensure accessibility of creative resources

Optimize workflows through technology integration and automation

Train and support team members on creative tools and best practices

Budget for creative tools, software, and production resources Required

Qualifications :-

Experience:-

Minimum 8-12 years of experience in creative content development and/or content

leadership

Minimum 3-5 years of team leadership and people management experience

Proven track record of developing and executing successful content strategies

Experience in EdTech, education, media, or content-driven organizations

Demonstrated ability to produce high-quality content across multiple formats (video,

written, visual, interactive)

Experience managing large-scale content production and editorial operations

Background in building and leading creative teams from the ground up

Portfolio demonstrating diverse, high-quality creative work

Skills & Competencies:-

Exceptional storytelling and narrative development abilities

Strong creative direction and artistic vision

Proficiency with video production, editing, and multimedia tools (Adobe Creative

Suite, Final Cut Pro, DaVinci Resolve, etc.)

Expert-level writing and editing skills with ability to tailor voice for different audiences

Understanding of SEO, content marketing, and digital distribution

Collaborative leadership style with strong interpersonal skills

Education:-

Bachelor's degree in Communications, Journalism, Marketing, Media, Filmmaking, or related field

Advanced degree or specialized certifications in content strategy, creative direction, or media

production is a plus

Preferred Qualifications:-

Experience in EdTech or online education content development

Background in documentary filmmaking or narrative storytelling

Experience with international or multi-language content production

Knowledge of pedagogical principles and educational content best practices

Adaptability: Comfort with rapidly evolving content landscape and willingness to experiment with new formats

Attention to Detail: Meticulous approach to quality, consistency, and brand standards

Collaborative Spirit: Ability to work across teams and incorporate diverse perspectives

Entrepreneurial Mindset: Ownership mentality and drive to innovate and improve

Communication Excellence: Clear articulation of creative vision and strategy to stakeholders

Resilience: Ability to handle creative feedback, iteration, and constructive criticism

Curiosity: Genuine passion for learning, exploring new ideas, and staying current with trends Team & Budget Responsibility

Team Size: 6-12+ direct reports (writers, videographers, designers, editors ,producers, content managers)

Content Channels: Website, blog, YouTube, social media, email, educational platforms, partnerships, and emerging channels

Content Production Volume: 15-30+ content pieces per month across all formats

Production Scope: Video, written, visual, interactive, audio, and multimedia content

Performance Metrics:_

Success in this role will be measured by:

Content Output Volume and production velocity

Content Quality Scores and audience reception

On-Time Delivery of content against calendar

Content Reusability and repurposing efficiency

Team Utilization and productivity metrics Audience Engagement Metrics

Views, Clicks, and Impressions across content

Engagement Rate (likes, comments, shares, interactions)

Thought Leadership metrics and media mentions

Cross-team Collaboration scores

Compensation & Benefits:_

Competitive salary based on experience and qualifications

Performance-based bonus tied to content KPIs and business impact (typically 20-30% of base salary)

Comprehensive health, wellness, and insurance benefits

Stock options or equity participation

Professional development and creative training budget

Career advancement opportunities to C-suite or executive leadership

Exposure to board and strategic planning Travel Requirements

Estimated 5-10% travel for content shoots, conferences, team meetings, and user research

Occasional travel to meet with production partners and content subjects

Work Environment:_

Opportunity to shape brand narrative and company culture

Fast-paced, growth-focused organization

Community of passionate educators and learners

Ideal Candidate Profile:_

The ideal candidate is a creative leader who:

Has built and led successful creative teams that produce exceptional work

Demonstrates a portfolio of diverse, high-quality creative content across formats

Combines artistic vision with strategic business thinking

Is passionate about education and inspired by the impact of learning

Brings experience from competitive creative environments (agencies, media companies, content studios)

Why Join Us

• Be part of Asia's largest online school, making real impact in education
• Work with a passionate and mission-driven team
• Fast-paced, dynamic, and inclusive work culture
• Opportunity to innovate and lead high-impact initiatives

Ready to Support, Solve, and Succeed

Join us at 21K School and help us shape the future of educationone meaningful interaction at a time.

How to Apply :-

If you are a motivated and organized individual with excellent communication skills, please submit your resume and cover letter to [Confidential Information] We look forward to hearing from you!