Lead - Copywriter

You'll be the voice that shapes Glance AI s creative communication across campaigns, platforms, and geographies. You ll drive high-impact work, from social media narratives to large-scale brand campaigns, bringing a strong pop culture sensibility and deep understanding of consumer behavior especially for the US market.

Key Responsibilities:

Creative Copywriting: Lead copy development across integrated campaigns with a strong focus on digital and social-first storytelling.

Campaign Development: Collaborate with art, design, and strategy teams to create compelling, trend-forward campaigns that resonate with diverse audiences.

Trendspotting & Pop Culture: Stay ahead of cultural shifts, fashion, tech, and American pop culture trends; adapt them creatively to Glance AI s brand voice.

Social Media Voice: Own and craft social-first ideas that spark engagement, conversation, and cultural relevance.

Content Across Formats: Develop scripts, taglines, and narratives for films, social videos, and short-form content and more.

Global Lens: Contribute to campaigns targeting international markets, especially US consumers, ensuring local nuance and global appeal.

AI & Innovation: Experiment with new creative tools, including AI, to deliver agile, cutting-edge creative solutions.

Collaboration & Leadership: Partner with creative leads, and thrive in a dynamic, fast-paced start-up environment.