Job description
Company Brief
Kofluence is a disruptive AI-powered Ad-Tech influencer platform recognised by Forbes under the Select 400 companies with Global Potential. We empower both brands and influencers to capitalize on the value of their social influence. We firmly believe that with the right opportunities, individuals of all backgrounds can transform their social reach into a source of income. Our ISO-certified technology-driven marketplace seamlessly connects brands and social users, enabling them to discover and curate collaborations based on their preferences. With a robust community of over 700,000 creators collectively reaching over 6.5 billion individuals, we stand as leaders in influencer marketing technology. Leveraging our extensive expertise, we have successfully delivered value across 30 different sectors.
Where are we today
4000+ Campaigns Delivered, 400+ Brands signed up on our platform, and 700K+ Influencers onboarded with a collective reach of 6.5 Billion+. To sum it up, we are India's largest Influencer marketing platform.
Roles & Responsibilities
You will wear the hat of a Meta Ads superstar, responsible for establishing and leading the entire gamut of Paid Media for Kofluence.
- Plan, execute, and optimize Meta and Google Ads campaigns end-to-end for lead generation and conversions.
- Build and manage ad accounts, campaign structures, ad sets, creatives, and budgets.
- Own and track key performance metrics/ KPI, including CPL, CPA, CTR, ROAS, conversions, and ad frequency.
- Define, test, and optimize audience cohorts, including custom audiences, lookalike audiences, demographic targeting (age, gender, location, language), and retargeting strategies.
- Establish performance benchmarks for influencer marketingled ads and scale campaigns to profitability.
- Analyze performance data and share dynamic reports with actionable insights.
- Implement Meta Pixel, Conversion API, and attribution frameworks (MMP, UTM) to ensure accurate event tracking.
- Stay up to date with Meta and Google platform updates, policies, and best practices to continuously optimize KPIs.
- Collaborate closely with influencer marketing and content teams to align on creators, ad creatives, and video assets.
Required Skills
- Education: Relevant degree/certificate in social media/digital marketing.
- Experience: 5+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns & Google Ads
- Certification: Meta Blueprint Certification - Digital Marketing Associate, Media Buying Professional & Media Planning Professional
- Proven track record of managing significant ad budgets and delivering strong ROI
- Deep expertise in Meta Ads Manager, Business Manager, and Ads Reporting
- Strong understanding of conversion tracking, attribution models, and Meta Pixel/CAPI implementation
- Experience with lead generation campaigns
- Proficiency in data analysis and performance reporting tools
- Excellent understanding of audience targeting, segmentation, and funnel optimization
- The ability to build strong, long-standing relationships with clients.
- Strong interpersonal skills with a customer-centric attitude
- Ability to operate in a highly ambiguous and fast-paced environment
