Lead, Brand Strategy & B2B Marketing

JOB TITLE: LEAD, BRAND STRATEGY & B2B MARKETING

LOCATION: MUMBAI

OUR STORY:

JioSaavn is India's leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world's leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc.

Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

This role sits at the intersection of creativity, data, and monetisation, responsible for developing compelling brand solutions for advertisers. You'll translate client objectives into innovative campaigns that leverage the platform's music, culture, audience insights, and ad formats.

RESPONSIBILITIES:

1. Creative Strategy & Brand Solutions

• Lead the development of integrated marketing solutions for brands across audio, display, video, on-ground activations.
• Build narratives and campaign concepts rooted in music, culture, and audience behaviour
• Customize client pitches and proposals aligned with brand KPIs (awareness, engagement, conversions)
• Package platform capabilities into sellable creative propositions

2. B2B Marketing & Go-To-Market Strategy

• Design and execute B2B marketing strategies to position the platform as a premium advertising partner
• Create sales enablement materials (case studies, pitch decks, thought leadership content)
• Partner with Sales to drive revenue growth via strategic storytelling
• Identify new advertising opportunities, formats, and vertical-specific solutions

3. Client & Agency Collaboration

• Work closely with brands, media agencies, and creative agencies to co-create campaigns
• Act as a strategic consultant to clients on leveraging music and audio for marketing
• Present ideas and solutions to senior stakeholders with clarity and persuasion

4. Insights & Data-Driven Storytelling

• Use first-party data, audience insights, and listening trends to inform campaign strategy
• Translate analytics into actionable creative ideas and narratives
• Measure campaign effectiveness and refine solutions based on performance

5. Cross-Functional Leadership

• Collaborate with internal teams: Product, Ad Ops, Content, Partnerships, and Sales
• Drive execution of campaigns from ideation to launch
• Ensure alignment between creative vision and platform capabilities

6. Innovation & Thought Leadership

• Stay ahead of trends in digital advertising, audio marketing, and branded content
• Experiment with new formats (e.g., branded playlists, podcasts, immersive audio ads)
• Represent the company in industry forums, client workshops, and event

REQUIREMENTS:

Core Skills

• Strong creative thinking + strategic planning ability
• Deep understanding of digital advertising ecosystems (audio, programmatic, content marketing)
• Expertise in storytelling, pitch creation, and presentation skills
• Ability to translate data into compelling narratives

Experience

• 8–12+ years in media, advertising, digital platforms, or brand strategy
• Experience working with brands or agencies in a client-facing role
• Proven track record of building innovative branded campaigns

• Experience in music, entertainment, or media-tech platforms
• Familiarity with youth culture, pop culture, and content trends
• Understanding of regional markets especially for our platform

Key Performance Indicators (KPIs)

• Revenue contribution via branded solutions
• Success rate of client pitches
• Campaign performance (engagement, reach, ROI)
• Adoption of new ad formats and solutions
• Client satisfaction and retention

Typical Deliverables:

• Brand pitch decks and campaign proposals
• Creative concepts (audio-first campaigns, branded playlists, artist collaborations)
• Case studies and post-campaign reports
• Thought leadership pieces (industry trends, insights reports)

Characteristics:

• The candidate ideally is a creative storyteller, product evangelist and business strategist
• Strong grasp of music culture + consumer behaviour
• Comfortable in a fast-paced, revenue-driven environment
• Ability to balance innovation with scalability
• Experience in music, entertainment, or media-tech platforms
• Familiarity with youth culture, pop culture, and content trends
• Understanding of regional markets especially for our platform

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.