Lead Brand and content || Upto 40 LPA || Leading eCommerce SaaS

We are looking for a Brand & Content Lead -someone who can lead brand narrative across customers, partners, and the Shopify ecosystem. Build a modern, community-led brand that wins in 2026—not through traditional marketing playbooks, but through how brands actually break through today.

● Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping

● Community-led growth: Turn power users into advocates, build where customers already are

● Narrative over features: Position the company within bigger market shifts, make our strategy part of our identity

● Distribution-native content: Create for algorithms and shareability, not just quality

● Authenticity & transparency: Share the real story—our strategy, wins, learnings

● Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote the company

What We're Looking For

Core Requirements

● 3-5 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers

● Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value

● Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns

● Deep understanding of US market dynamics, buying behavior, and cultural nuances

● AI-First & Vibe Marketing (Non-Negotiable)

● Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes

● Use AI to 10x output: scripting, design, messaging testing, page building

● You ship fast without waiting for agencies or designers

You Can Execute

● Comfortable on camera or finding talent who can be

● Write, design, edit, and publish across formats

● Balance quality with velocity—perfect is the enemy of shipped

● Build content engines that scale without linear cost increases

What You'll Own

● Brand positioning, voice, and narrative for US SMB audience

● Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X)

● Community building and engagement with customers and partners

● Influencer partnerships and creator collaborations in the Shopify/ecommerce space

● Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations

● Metrics: brand lift, engagement, content performance tied to business outcomes

What Success Looks Like

● The company becomes a recognized brand in the Shopify ecosystem within 12 months

● Consistent content output driving measurable traffic, engagement, and conversions

● Community of advocates actively promoting the brand

● Influencer and creator network amplifying our message organically

● Brand becomes a competitive moat for customer acquisition and retention

Not Looking For

● Enterprise SaaS marketers

● Traditional campaign and agency brand marketers

● People who need large teams or budgets

● Strategy only folks who can't create

● Anyone uncomfortable with AI tools

Location: Gurugram or Bangalore

If you are interested in applying please reach out to [Confidential Information]