Role & Responsibilities
Lead Art Direction will be responsible for shaping and leading the visual direction for WTF Podcasts. Working closely with the Creative Director, this role ensures that all podcast-led content and social touchpoints maintain the highest creative and visual standards.
The role sits at the intersection of design, creativity, execution, and leadership- overseeing podcast visuals, social content design, and related assets while guiding designers to deliver consistent, high-quality output across platforms.
Key Responsibilities
Design Leadership & Vision-
- Define, build, and drive a cohesive visual language for flagship assets for IPs.
- Own and uphold the creative quality bar, continuously raising standards.
- Direct visual design for creative assets across platforms, ensuring top-of-class execution.
- Create a strong design process with the Creative Director for all designers to follow.
- Strong documentation of work done (on Asana ideally)
Execution, Quality & Workflow-
- Oversee and conduct visual and holistic quality checks across assets
- Attention to detail is highly important.
- Improve and streamline design workflows to support fast-paced, high-volume content production.
- Quick adaptability and prioritization of tasks based on creative requests.
Collaboration & Stakeholder Management-
- Work closely with internal and external teams (designers and animators).
- Pitch design concepts and visual directions in internal meetings that correlate to a specific marketing campaigns.
- Collaborate with podcast hosts, creators, and leadership to ensure visual and creative alignment.
- Coordinate with external vendors or production partners where required for podcast-related design needs.
- Create a systematic clear process with the team and external vendors to bring harmony to the design process.
Strategy & Creative Growth-
- Identify and pitch new visual ideas, formats, and design innovations to the CD.
- Contribute to content and storytelling strategy through a strong aesthetic lens.
- Stay attuned to cultural, platform, and content trends and translate them into relevant visual approaches.
Ideal Candidate
- Strong Art Direction / Visual Design Leadership Profile
- Mandatory (Experience 1) : Must have 7+ YOE in Art Direction / Video Production / Graphic Design, with strong exposure to Video creation, Podcasts and Motion Graphics
- Mandatory (Skill 1) : Must have strong experience in Video-first content, social media design, and digital storytelling
- Mandatory (Skill 2) : Must have experience working in content-heavy / fast-paced environments (media, content, marketing, or digital-first brands)
- Mandatory (Skill 3) : Must have strong expertise in visual storytelling, design systems, and building cohesive visual languages
- Mandatory (Skill 4) : Must have hands-on experience in designing for social, digital, and video content (thumbnails, creatives, motion-led assets, etc.)
- Mandatory (Leadership) : Must have experience in guiding/mentoring designers and owning creative quality output
- Mandatory (Stakeholder Mgmt) : Must have experience working with cross-functional teams (designers, animators, creators, marketing teams) and pitching concepts
- Mandatory (Portfolio) : Must have very strong portfolio showcasing Podcasts, Marketing Videos, Motion Graphics and visual story-telling
- Mandatory (Tools) : Must be proficient in design tools (Adobe Creative Suite Photoshop, Illustrator, After Effects, etc.)
- Mandatory (Note) : Hybrid, WFH flexibility 4 days a month
- Preferred (Company) : Top Advertising / Creative agency
- Preferred (Education) : Design Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)
- Preferred (Experience) : Experience working with podcasts, creators, or media-led content
Skills: art,design,led,motion,storytelling,art direction,digital
