KOL & Influencer Coordinator

POSITION DESCRIPTION: We're looking for an Influencer Marketing Coordinator to lead influencer identification, onboarding, and campaign execution across APAC, EU, and UK. This role is central to expanding Karma Group's digital presence through impactful and on-brand creator partnerships.

OBJECTIVE OF THE POSITION:

We're looking for someone with a strong understanding of influencer landscapes across the APAC, EU, and UK regions — who has hands-on experience executing high-impact influencer campaigns. The ideal candidate comes from an agency background and can seamlessly manage sourcing, relationship-building, campaign operations, and performance reporting.

1. MAIN RESPONSIBILITIES:

• Identify and onboard influencers who align with Karma Group's brand voice and aesthetic across regions

• Manage end-to-end campaign coordination including briefing, content planning, timelines, and approvals

• Ensure timely delivery of influencer content (posts, reels, stories, videos) with high quality and brand consistency

• Maintain and update a structured database of influencers, campaign spends, deliverables, and performance metrics

• Collaborate with brand and social media teams to align influencer content with key brand moments and launches

• Track influencer performance metrics and contribute to post-campaign analysis and reporting

• Negotiate barter, paid, and performance-based partnerships with influencers in accordance with budget and campaign goals

• Stay up to date on influencer trends, social platform changes, and regional creator movements

• Use influencer marketing platforms and tools to streamline discovery, tracking, and outreach

• Foster strong relationships with creators to encourage long-term brand loyalty and advocacy

• Qualifications

• Minimum 2 years of experience in influencer marketing, preferably at an agency with global or regional accounts

• Certification in influencer marketing or related certifications.

• Familiarity with influencer marketing tools and platforms.

• Proven ability to manage influencer campaigns across multiple markets and platforms

• Deep familiarity with Instagram, YouTube, and other emerging social platforms (TikTok, Threads, etc.)

• Strong written and verbal communication, organization, and negotiation skills

• Data-driven mindset with experience in tracking campaign KPIs and ROI

• Proficiency in influencer management platforms and tools

• Self-starter with the ability to manage multiple campaigns simultaneously in a fast-paced environment

• A passion for travel, culture, and digital storytelling is a strong plus