Klaviyo Email & SMS Specialist

Key Responsibilities

• Own the email and SMS marketing strategy across multiple ecommerce brands.
• Build, manage, and optimize automated customer journeys in Klaviyo.
• Create customer segmentation strategies based on behavior, purchase history, and engagement.
• Develop campaign calendars that align with product launches, promotions, and seasonal initiatives.
• Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
• Write compelling email and SMS copy that reflects each brand's voice.
• Manage list growth, deliverability, suppression, and overall account health.
• Analyze campaign performance and continuously optimize open rates, click-through rates, conversion rates, and revenue.
• Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.
• Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.
• Maintain integrations between Klaviyo, Shopify, and other marketing platforms.
• Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.

Qualifications & Skills

• 5+ years of hands-on experience managing Klaviyo for ecommerce brands.
• Strong understanding of customer lifecycle marketing and retention strategy.
• Experience building sophisticated automated email and SMS flows.
• Strong knowledge of customer segmentation and behavioral targeting.
• Experience analyzing campaign performance and making data-driven optimization decisions.
• Familiarity with Shopify and ecommerce customer journeys.
• Strong copywriting skills with the ability to adapt to different brand voices.
• Experience with A/B testing methodologies and experimentation.
• Strong analytical skills and comfort working with marketing metrics.
• Excellent organizational and project management abilities.
• Experience with loyalty programs, subscriptions, or customer retention initiatives is a plus.

What we're looking for

• Someone who genuinely enjoys understanding customer behavior.
• Equal parts strategist, analyst, and marketer.
• Curious about what motivates customers to purchase and return.
• Ownership mentality—you care about revenue, not just sending campaigns.
• Highly organized and able to manage multiple brands simultaneously.
• Comfortable balancing creativity with analytical decision-making.
• Passionate about continuous experimentation and optimization.
• Collaborative and excited to work alongside designers, marketers, and ecommerce teams.
• Eager to leverage AI and automation to improve efficiency and personalization.
• Thrives in a fast-paced, growth-oriented environment.