Key Account Manager - Large Format Retail

Location: Gurgaon (on-ground, travel-heavy role)

Type: Full-time | In-office + extensive field work

Experience: 56 years in Consumer Durables / Appliances

Nuuk is on a mission to Make Appliances Great Again.

We're building a new-age appliance brand shaped by Nordic minimalism, engineering rigour, and an obsession with beautiful, reliable products. Every detail matters design, quality, performance, experience.

Founded by two second-time founders (ex-McKinsey; previously built a unicorn), Nuuk is one of India's fastest-growing appliance brands. As we expand into Large Format Retail (LFR), we're looking for a strong Channel Account Manager who understands the dynamics of premium appliances, modern trade, and building relationships that move business.

This is a high-ownership offline sales role focused on building and scaling Nuuk's presence across Vijay Sales, Croma, Reliance Digital, and other premium LFR partners.

You will be the face of Nuuk in the offline space driving sell-in, ensuring sell-out, managing store teams, and building deep relationships that accelerate growth.

You will work directly with our Growth Lead (interim Head of Offline Sales) as the first hire in the LFR function, with the opportunity to shape how Nuuk expands offline in India.

• Own sales, listings, and performance across Vijay Sales, Croma, Reliance Digital, and regional modern trade players
• Deliver revenue targets through strong relationship management and structured account planning
• Negotiate visibility, placements, offers, and partner-level activations

• Maintain deep, trust-based relationships across store managers, regional managers, and category buyers
• Actively drive new partner acquisition (e.g., expanding from Vijay Sales Croma Reliance Digital)
• Ensure Nuuk is top-of-mind for store staff through training, engagement, and regular visits
• This role demands someone who enjoys being on-ground, meeting people, and making things happen.

• Manage the field promoter team across all LFR stores
• Hire, train, and build backups to ensure zero disruption in store coverage
• Monitor store performance, daily KPIs, and promoter productivity

4. Offline Execution & Brand Presence

• Work closely with Brand & Marketing teams on store branding, fixtures, displays, and local marketing initiatives
• Ensure flawless execution of all offline campaigns and in-store experiences

• Identify gaps across pricing, visibility, merchandising, display hygiene, and consumer experience and fix them fast
• Act as the on-ground problem-solver for anything blocking revenue
• Drive consistent communication between stores, distributors, and Nuuk internal teams

Who You Are

• 56 years of experience in offline sales / LFR channel management in premium consumer durables or appliances
• Strong network across Vijay Sales, Croma, Reliance Digital, or similar modern trade partners
• Comfortable handling sell-in negotiations, sell-out performance, and store activations
• A natural relationship builder personable, persuasive, and highly credible with partners
• Execution-first mindset: on the move, hands-on, make it happen style
• Strong team management skills; experience handling promoters or sales teams is preferred
• Someone who thrives in fast-paced, unstructured environments where ownership is high
• A self-starter who enjoys building the offline playbook from scratch

• Build the Offline Engine From Zero to Scale: Be the first hire in the LFR team and shape how Nuuk shows up in the offline market.
• High Autonomy, High Impact: You will directly influence revenue, channel expansion, and offline brand presence and drive the 0-1 growth journey of this channel
• A Premium Brand You Can Be Proud to Represent: We're design-first, quality-obsessed, and building something enduring.
• Work Closely With Leadership: Collaborate closely with top leadership on building our offline strategy from day 0.
• Fast Growth, Steep Learning Curve: Perfect for someone who wants to move fast and build a career in premium offline sales.

If this sounds like the kind of challenge you've been looking for, apply at -

https://forms.gle/UaGuKfNgYxheDgqf6

Learn more: nuuk.in

Follow our journey: Instagram @mynuuk

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.