Key Account Manager (FMCG) Regional

Our client is a MNC in the FMCG industry, focusing on Personal Care products. Due to business needs, they are currently looking for a Key Account Manager to join their team. The role will be responsible for managing key accounts and driving business growth, with close collaboration with the Marketing and Brand teams on brand-led activities, campaigns, and initiatives. They are located in the Central - easily accessible.

(1) Position 1:

• Drive overall sales performance by achieving sales targets while ensuring budget control and profitability
• Partner closely with retailers and distributors to formulate and implement long-term business growth strategies
• Plan and execute effective sales and trade marketing initiatives
• Work collaboratively with the marketing team to align trade and above-the-line activities with business objectives
• Lead negotiations on contracts, pricing structures, and trading terms
• Evaluate and analyze the effectiveness and ROI of sales and marketing campaigns
• Prepare and monitor sales forecasts to support market demand planning
• Oversee demand planning and inventory movement to ensure smooth operations
• Identify business opportunities and gaps to drive continuous growth

Requirements:

• 5 years of relevant experience in Sales, Key Account Management, or Business Development
• Prior experience in the FMCG Personal Care or Pharmaceutical industry
• Experience working with retailer, distributors and/or modern trade channels
• Experience within the Malaysia market is Bonus

(2) Position 2:

Our client is a well-established FMCG company. Due to business expansion, they are now recruiting a Sales Manager (MT, GT, Food Services) to support their commercial growth. They are located in the West - easily accessible.

Exposure to managing or supporting a business merger or integration, would be an added advantage.

Responsibilities:

• Develop and execute commercial strategies to achieve sales, revenue and profitability objectives, while identifying new market opportunities and monitoring business performance.
• Manage sales forecasting activities and collaborate with relevant functions to align demand forecasts with inventory and supply requirements.
• Manage and develop key customer accounts, including account planning, sales performance reviews, promotional planning and distribution expansion.
• Drive trade marketing initiatives, in-store promotions and customer-specific activities across priority accounts and outlets to support sales growth.
• Manage A&P and trade investment budgets, assess promotional effectiveness and optimize spending based on commercial returns.
• Monitor market trends, competitor activities and customer performance to identify business gaps and recommend opportunities for sustainable growth.
• Build long-term commercial value with strategic customers by identifying new opportunities, improving account penetration and expanding business partnerships.

Requirements:

• Diploma or Degree in Business, Sales, Marketing, or related discipline.
• Minimum 5 years of experience in FMCG commercial or sales management.
• Experience managing Modern Trade channels and national retail accounts.
• Minimum 5 years of experience leading sales operations or commercial teams.
• Proven experience in trade investment planning, promotional management, and budget control.
• Strong knowledge of sales analysis, business planning, and retail account management.

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

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