Job Title: Account Manager – Digital Advertising
Role Overview
An Account Manager serves as the primary liaison between clients and the agency, ensuring successful planning, execution, and optimization of digital marketing campaigns. This role requires strong communication, project management, and digital marketing expertise.
Key Responsibilities
Client Management
- Act as the main point of contact for assigned clients
- Understand client business goals, target audience, and KPIs
- Build long-term relationships and ensure client satisfaction
- Present campaign strategies, reports, and performance insights
Campaign Planning & Execution
- Plan and manage digital campaigns across channels like:
- Social media (e.g., Facebook, Instagram, LinkedIn)
- Search (Google Ads)
- Coordinate with internal teams (creative, media, analytics)
- Ensure timely delivery of campaigns within budget
Strategy & Growth
- Identify upsell and cross-sell opportunities
- Recommend new digital strategies and innovations
- Stay updated with industry trends and platform updates
Reporting
- Prepare weekly/monthly performance reports
- Translate data into actionable insights for clients
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 2–3 years of experience in an advertising or digital agency
- Strong knowledge of digital marketing channels and tools
- Excellent communication and presentation skills
- Ability to manage multiple clients and deadlines
- Analytical mindset with attention to detail
