Key Account Manager

craffords india - brand marketing agency

Gurugram, India

5-7 Years

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Job Description

Company Description

Craffords India is a Gurugram-based brand marketing agency dedicated to helping businesses achieve growth by integrating creativity with effective performance strategies. Specializing in brand strategy, identity systems, digital and mainline campaigns, and performance marketing for real estate and consumer brands, Craffords India also offers consulting through its CREST division to bridge the gap between marketing intentions and business results. From CRM system design to campaign analytics and revenue optimization, the company provides structured solutions for sustained business growth. With a focus on clarity and trust, Craffords India drives marketing efforts that lead to measurable commercial success. Partnering with businesses across India, the company delivers progressive marketing solutions to align creativity with business outcomes.

Role Description

This is a full-time, on-site Account Manager role based in Gurugram. The role involves managing client relationships, overseeing project timelines, and ensuring the successful execution of marketing campaigns. Responsibilities include collaborating with clients to understand business goals, creating project briefs, coordinating with internal teams to meet deliverables, and monitoring campaign performance to maximize results. The Account Manager will also identify growth and optimization opportunities for clients.

Qualifications

Client Relationship Management and Communication Skills
Project Management and Organizational Skills
Digital Marketing, Campaign Strategy, and Brand Strategy Knowledge
Understanding of CRM Systems and Campaign Analytics
Ability to interpret campaign results and recommend optimization strategies
Proficiency in tools for project management and campaign tracking
Bachelor's degree in Marketing, Business, or a related field
Proven experience in account management, client servicing, or project management
Familiarity with performance marketing and consulting for real estate/consumer brands is a plus

Experience: 5-7 Years

Project Based Work and PlanningClient Meetings: Discuss new project briefs and goals, understand client requirements, target audience, and timelines.
Market Research: Analyze current market trends and competitor strategies, identify target audience preferences.
Project Planning: Develop detailed project plans and timelines, allocate resources, and delegate tasks.
Traffic Management: Oversee the workflow and ensure timely delivery of projects by coordinating with various departments.
Monthly SOCIAL MEDIA CALENDAR Retainer ClientMeetings: Discuss new campaign briefs and goals, understand client requirements, target audience, and timelines based on previous months performance of social media assets.
Market Research: Analyze current social media trends and competitor activities, identify target audience preferences or new approaches.
Calendar Maintenance: Maintain a 1-month advance calendar of social media activities, develop detailed calendars and timelines, allocate resources and delegate tasks.
Client Management and CommunicationRegular Updates: Provide clients with regular updates on project progress, campaign performance, and any changes.
Feedback Collection: Gather client feedback, address concerns promptly, and ensure their requirements are met.
Relationship Building: Foster strong relationships with clients to ensure long-term collaboration and satisfaction.
Internal Coordination and Resource ManagementTeam Collaboration: Coordinate with internal teams (design, content, production) to ensure projects are on track.
Task Delegation: Allocate work to appropriate team members based on their skills and availability.
Workflow Optimization: Streamline processes to improve efficiency and productivity.
Quality Assurance: Ensure all deliverables meet the agency's quality standards and client expectations.
Professional Development and Administrative TasksPortfolio Updates: Update agency portfolios with recent work, share successful projects on social media and professional networks.
Administrative Tasks: Update and maintain productivity tools like ASANA, Clickup, or any other planning tools to record progress, updates, and completion on a daily basis, covering project details, communications, and client assets.
Team Development: Mentor and guide junior team members to help them grow professionally.
Know-how of latest tools / techniques to improve efficiency in client servicing and project management.

Skills

Project Management Skills
Client Relationship Management Skills
Market Research Skills
Communication Skills
Resource Allocation and Traffic Management Skills
Review and Feedback Skills
Quality Assurance Skills
Professional Development and Administrative Skills
Time Management Skills
Problem-Solving Skills
Adaptability Skills

Knowledge

Marketing and Advertising Principles
Social Media Marketing Strategies
Market Research Techniques
Project Management Tools and Techniques
Client Interaction and Relationship Building
Production Processes
Quality Assurance Practices
Team Collaboration Techniques
Professional Development
Soft Skills (Communication, Leadership, Time Management, Problem-Solving, Adaptability)

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