Team Management & Training:
- Hire and train Distributor Sales Representatives (DSRs).
- Provide in-depth training on product knowledge, sales strategies, discounts, promotions, and CRM usage.
- Build and enhance the capability of the distributor team to meet business goals.
Sales & Market Strategy Execution:
- Drive sales revenue, volume, and mix in line with company objectives.
- Ensure effective deployment of product assortments and POST (Point-of-Sale) placement in target markets.
- Develop and manage relationships with key distributors and SSO (Self-Service Outlets), particularly Platinum, Gold, and Silver SSOs.
Distributor & Channel Management:
- Collaborate with distributors to expand reach and maintain consistent sales performance.
- Ensure adherence to Standard Operating Procedures (SOPs) for daily and weekly routines, invoicing, and market activities.
- Assist with route planning, key account relationship management, and performance monitoring of SSOs and DSRs.
- Identify new business opportunities and ensure effective implementation of initiatives like Eeden and Shop Assistant programs.
Business Performance & Reporting:
- Monitor and report on key sales metrics such as invoicing, revenue, collections, and product performance.
- Conduct regular performance reviews with distributors to identify growth opportunities and resolve issues.
- Provide monthly reports on market trends, competitor activities, and sales progress.
Market Intelligence & Customer Focus:
- Collect and report on competitor intelligence.
- Address customer complaints and ensure timely resolution.
- Ensure that DSRs follow best practices in customer service and product delivery.
Painter Program Support:
- Assist with the identification and registration of painters for the painter program.
- Ensure successful translation of painter programs into tangible sell-out and sell-in results.
Key Skills & Qualifications:
Education:
- University degree. An MBA is a plus.
Experience:
- 4-6 years of sales experience in a manufacturing or distribution-based industry.
- Prior experience in managing distributors or indirect teams, preferably in sectors like paint, appliances, lubricants, or construction.
Skills:
- Strong leadership and team-building skills.
- Excellent communication (written and verbal) and interpersonal skills.
- Ability to execute sales strategies and drive results.
- Proficient in Microsoft Office (Excel, PowerPoint, Word) and CRM tools.
- Analytical mindset with a focus on achieving sales targets.
Other Requirements:
- Willingness to relocate within India if needed.
- Strong problem-solving and decision-making skills.
