Company Description
Haldiram's, originally a small shop in Bikaner, has grown into a globally recognized Indian food brand, cherished for its diverse range of sweets, namkeen, bhujia, and snacks. Known for its authenticity, Haldiram's offers a taste of tradition and quality, becoming a household name among Indians around the world. Focused on excellence, the company stands as a leader in the food industry, delivering premium products that resonate with customers palates.
Role Description
This is a full-time, on-site role located in Nagpur for a Key Account Executive. The professional will be responsible for managing relationships with key clients, identifying opportunities to grow business, achieving sales targets, developing strategic account plans, and ensuring customer satisfaction. Responsibilities also include preparing sales reports, collaborating with internal teams to address client needs, and negotiating contracts to foster long-term partnerships.
Job Description & Activities
Responsibilities:
Customer Relationship Management:
- Maintain customer satisfaction and build strong relationships with key clients who generate significant revenue for the company.
- Act as a trusted advisor, understanding each key account's unique needs and goals, and align them with the company's products, services, and solutions.
Business Growth:
- Drive business growth and maximize long-term profitability by identifying new opportunities for expanding the customer base.
- Work closely with the marketing team to design and execute campaigns that attract new clients and increase market reach.
Lead Generation:
- Focus on generating new leads for the entire HORECA team and exploring potential markets.
- Handle cold calling and segregation of the generated leads, then pass them on to the respective regional sales team.
Problem Solving:
- Proactively address challenges and find effective solutions to ensure smooth operations and client satisfaction.
Product Development:
- Collaborate with the central team to develop new packs according to customer needs.
- Work with the legal team to create and maintain national contracts.
Market Research:
- Conduct data research on various market segments and product trends to identify potential products for development.
Sampling Process:
- Oversee the sampling process for HORECA clients, ensuring timely preparation and delivery of samples in collaboration with the R&D, production, and supply chain teams.
Event Organization:
- Organize end-to-end HORECA and institutional events at various locations across the territory.
Meeting Management:
- Maintain accurate records of Minutes of Meetings (MoMs) for all meetings, ensure timely distribution to relevant stakeholders, and track follow-up actions.
- Facilitate efficient and effective meeting planning and scheduling for the Head of Department.
Communication and Coordination:
- Act as a point of contact between the sales team, clients, and internal departments to ensure effective execution of sales strategies for the HORECA segment.
Customer Support:
- Handle customer complaints and escalations, ensuring prompt resolution to maintain positive client relationships.
- Monitor the customer's stage in the onboarding process and find solutions to expedite their onboarding.
- Track all customer stages to ensure timely progression and address any bottlenecks.
Team Analysis:
- Support the sales team in understanding product offerings and operational procedures.
- Conduct training sessions to enhance team effectiveness in HORECA sales.
- Analyze team and overall sales performance, tracking growth by customer and individual sales on a daily and weekly basis.
Documentation:
- Maintain appropriate documentation and record-keeping related to the job role.
Standard Operating Procedures:
- Develop, standardize, and implement SOPs and other business flows for smooth functioning.
Agreement Handling:
- Manage agreements related to all sales activities.
Cross-Department Collaboration:
- Work closely with other departments, including sales and marketing, to ensure coordinated efforts and maximum profitability.
- Facilitate communication and cooperation among teams to enhance overall business performance.
Performance Metrics for all Responsebilities:
- Customer Satisfaction Score (CSAT): Measure customer satisfaction levels through regular surveys and feedback.
- Customer Retention Rate: Track the percentage of retained customers over a specific period.
- Lead Conversion Rate: Monitor the percentage of leads converted into actual sales.
- Sales Growth: Measure the increase in sales revenue over time.
- Onboarding Time: Track the average time taken to onboard new customers.
- Training Effectiveness: Evaluate the impact of training sessions on team performance and sales effectiveness.
- Event Success Rate: Assess the success of organized events based on attendance, engagement, and feedback.
- Documentation Accuracy: Ensure all records and documentation are accurate and up-to-date.
- SOP Compliance: Monitor adherence to standard operating procedures.
- Cross-Department Collaboration: Evaluate the effectiveness of collaboration efforts with other departments.
