Location: [Noida, India]
Employment Type: Full-time
Experience: 1 year (also open to candidates with 2-3 years of experience)
About STRUTT
STRUTT is a new-age 360 Travel Lifestyle brand, building innovative products for the modern explorer. We're on a mission to create the Decathlon of Travel for millennials and Gen Z, combining functionality, design, and storytelling.
Role Overview
We are looking for a creative and strategic Social Media Executive who can bring STRUTT's brand voice alive on digital platforms. This role requires someone with a flair for storytelling, trend-spotting, and campaign execution who can craft engaging narratives, spark conversations, and build an active digital community around the brand.
Key Responsibilities
- Create engaging content strategies across Instagram, Facebook, LinkedIn, Twitter/X, and YouTube.
- Develop storytelling-led campaigns that highlight STRUTT's products, brand values, and lifestyle.
- Manage daily posting, scheduling, and community engagement across all platforms.
- Work with the graphic designer + marketing head to deliver visually strong campaigns.
- Run interactive content formats (polls, reels, lives, collaborations) to drive conversations.
- Monitor trends, hashtags, and competitor activity to keep STRUTT relevant and ahead of the curve.
- Track analytics and report on content performance, reach, and engagement growth.
- Collaborate with influencers, creators, and communities for brand partnerships.
About Company: STRUTT is a dynamic and innovative soft luggage D2C brand dedicated to creating and handcrafting fun and innovative luggage for travelers. We are into the manufacturing of duffel bags, traveler bags, cabin baggage, wallets, passport holders, etc.
