About the role :
AP Guru is a leading EdTech platform helping students prepare for international curricula and competitive examinations. We are looking for a Junior SEO Executive to support our organic growth efforts by optimizing content, improving search visibility, and driving qualified traffic to our website.
This is an excellent opportunity for someone looking to build a career in Digital Marketing and SEO while working in a fast-growing education company.
Responsibilities :
- Conduct keyword research for various educational programs, courses, and exam-preparation content.
- Optimize website content, blogs, landing pages, and resource pages for search engines.
- Improve on-page SEO elements including titles, meta descriptions, headings, URLs, internal links, and image optimization.
- Perform routine technical SEO audits and identify areas for improvement.
- Monitor website performance through Google Analytics and Google Search Console.
- Support content planning by creating SEO-focused content briefs.
- Build and maintain internal linking structures across the website.
- Assist with backlink outreach and off-page SEO activities.
- Track keyword rankings, organic traffic, and conversion metrics.
- Prepare weekly and monthly SEO performance reports.
- Stay updated with the latest SEO trends, search engine algorithm updates, and industry best practices.
Requirements:
- 0–2 years of experience in SEO, Digital Marketing, internships, freelance projects, or personal projects.
- Basic understanding of search engine optimization principles.
- Familiarity with keyword research tools such as Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner.
- Working knowledge of Google Analytics (GA4) and Google Search Console.
- Strong written and verbal English communication skills.
- Good analytical and problem-solving abilities.
- Comfortable working with spreadsheets and reporting tools.
- Detail-oriented, proactive, and eager to learn.
Preferred Qualifications:
- Experience working with WordPress or similar CMS platforms.
- Basic understanding of HTML and CSS.
- Exposure to technical SEO tools such as Screaming Frog.
- Knowledge of schema markup and structured data.
- Familiarity with AI-driven search, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization).
- Prior exposure to EdTech or education-related content is an advantage.
Team: Marketing
Location: Mumbai (On-site)
Type: Full-time
Experience: 0–2 Years
Timings:
- 9:00 AM to 6:00 PM
- 6 days a week
