Title:Junior Product Marketing Analyst
Location:Hyderabad or Bangalore, India
Experience:2 4 years
Pay Scale: 2.5 lacs to 4 lacs per year DOE - Full time employment
About the role
We are hiring aJunior Product Marketing Analystto support our Product Marketing Manager in understanding US users, analyzing funnels, and executing lifecycle campaigns. You will work closely with performance and data teams on digital marketing for USbased products.
What you'll do
- Support analysis of user journeys for US customers: signup onboarding first transaction repeat referral.
- Build and maintain basic reports on activation, engagement, and retention by cohort, persona, and channel.
- Create and post content related to product offerings on social media
- Prepare content for emails, in-apps, SMS/WhatsApp, Web and digital marketing touch points for customers and potential customers
- Assist in creating and QAing content for email, inapp, SMS/WhatsApp, and web to ensure consistency and clear CTAs.
- Help define and refine user personas and segments using data and qualitative feedback.
- Coordinate campaign execution across channels with Performance Marketing, Product, and Design.
- Support A/B tests on messaging, flows, and touchpoints; track results and document learnings.
- Keep campaign calendars, documentation, and experiment logs up to date.
Musthave experience
- EXCELLENT Written and Verbal English communication skills
- Content writing and marketing experience
- 25 years inproduct marketing, digital marketing, or at a digital agency managing productbased companies.
- Exposure toUSfacing digital marketing(US traffic, campaigns, or lifecycle programs).
- Experience working closely with teams that managelarge digital budgets (2 Cr+/month overall)and productled growth motions.
- Comfortable working in spreadsheets and analytics tools to pull and interpret basic data.
- Strong written communication skills for US audiences and attention to detail in content and QA.
- Bonus: fintech/financial services exposure or experience with USbased fintech products.
