Junior PPC Analyst

Gencosys Technologies Pvt. Ltd. is a leading Information Technology company, providing comprehensive support to businesses in various industry segments. With a strong presence across South Asia, the Middle East, Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America, the company has built a robust global clientele. Gencosys is committed to innovation and excellence, offering diverse solutions tailored to meet the specific needs of its clients.

This is a full-time, on-site role for a Junior PPC Analyst located in Lucknow. The Junior PPC Analyst will be responsible for managing and optimizing Pay-Per-Click advertising campaigns to achieve performance goals. Daily tasks include conducting keyword research, monitoring campaign performance, analyzing data, and providing actionable insights. Collaboration with the team to develop strategies and ensure the success of marketing initiatives is an integral part of the role.

• Proficiency in managing and optimizing PPC campaigns, keyword research, and understanding search engine advertising platforms.
• Analytical skills for performance analysis, traffic monitoring, and data-driven decision-making.
• Knowledge of tools and platforms like Google Ads, Microsoft Ads, and related analytics platforms.
• Ability to develop and implement advertising strategies tailored to business goals.
• Familiarity with digital marketing concepts and trends, and the ability to adapt to a dynamic work environment.
• Effective communication and teamwork skills to collaborate with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field preferred.
• Experience in the digital advertising industry is an added advantage.