Junior Performance Marketer

Job Title: JuniorPerformance Marketer

Company: Overlays Clothing Pvt Ltd

Location: Bengaluru

Experience: 2+ years

About Us:

Overlays specializes in unconventional clothing for those seeking to push beyond traditional fashion boundaries. We create unique pieces that allow individuals to escape into an alternate reality. We are looking for a skilled Performance Marketer to elevate our brand presence by creating visually engaging video content for our website, social media, and marketing campaigns. The ideal candidate will bring potential revenue growth to life by understanding the product and audience clearly.

Job Overview:

We're looking for a Junior Performance Marketer to contribute directly to the brand's revenue growth through performance and digital ads across platforms. As a Junior Performance Marketer, you will be responsible for assisting in planning, executing, and optimizing paid media campaigns across Meta, Google, and YouTube, marketplaces. You will work closely with the marketing team to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

• Assist in setting up, managing, and optimizing performance marketing campaigns on Meta, Google Ads, and YouTube.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with the creative team to develop compelling ad creatives and copy.
• Assist in budget management, ensuring efficient allocation and ROI-driven spending.
• Stay updated with the latest trends and best practices in digital advertising and performance marketing.
• Generate reports and dashboards to track campaign success and share findings with stakeholders

Required Skills and Qualifications:

• 2+ years of experience in digital marketing, with hands-on experience in Meta Ads, Google Ads, and YouTube Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Basic knowledge of conversion tracking, pixels, and attribution models.
• Familiarity with Google Analytics, Google Tag Manager, and other tracking tools is a plus.
• Understanding of paid media best practices, including ad formats, targeting, and bidding strategies.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Excellent communication and teamwork skills.

Preferred Qualifications:

• Experience in fashion or lifestyle video content creation.

If you are a passionate performance marketer with an eye for detail, and strong growth mindset skills, we'd love to hear from you! Apply now and be a part of Overlays Clothing Pvt Ltd's dynamic team.

How to Apply:

Please send your resume, portfolio, and a brief cover letter to [Confidential Information]