About Nobero:
Nobero is a Hyderabad-based D2C athleisure brand redefining everyday fashion for Gen Z and Millennials. Born in 2014 as My Dream Store and now proudly part of Aditya Birla's TMRW House of Brands, Nobero blends global trends with Indian fitsoffering stylish, minimal, and ultra-comfortable clothing for travel, concerts, lounging, and life on the go. From oversized tees to travel joggers, we deliver drop-based collections every fortnight with a strong sustainability-first, made-to-order approach. We're building a community of fashion-forward, comfort-obsessed individuals who believe that style doesn't have to come at the cost of the planet.
Key Responsibilities:
Marketplace Ads Specialist:
- Own and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns (Amazon, Myntra, Quick commerce ads).
- Structure campaigns at scale (ASIN-wise, keyword-wise, match-type-wise).
- Perform search term mining, keyword harvesting and negative keyword optimization regularly.
- Control and improve ACOS / TACOS while scaling revenue.
- Manage budgets daily to avoid overspend and wasted impressions.
- Launch and scale ads for new product launches.
- Identify scaling opportunities using Search Query Reports, Placement reports, and Retail Readiness metrics.
- Work closely with the catalog and content teams to improve CTR and CVR (titles, images, A+ content).
Marketplace & Business Insights:
- Analyze performance at ASIN, category, and brand level.
- Track impact of pricing changes, deals, and promotions on ads.
- Prepare weekly and monthly performance reports with clear insights and action points. Secondary Platforms. (Good to Have)
- Basic working knowledge of Flipkart Ads (PLA, Search, Listing Ads).
- Exposure to Google Search / Shopping Ads for brand and demand capture is a plus (not mandatory).
What We're Looking For:
- 24 years of hands-on Marketplace Ads Exposure (non-negotiable).
- Experience managing large budgets with performance accountability.
- Strong understanding of ACOS, TACOS, CTR, CVR, Search Rank and Attribution.
- Comfortable working independently without constant supervision.
- Strong Excel skills (bulk sheets, reports, analysis).
- Experience in consumer electronics / fast-moving categories is a big plus.
Qualifications:
- Graduation or Post Graduation with 2-4 years of experience in performance marketing.
- Proven experience managing and optimizing paid advertising campaigns across multiple platforms, preferably including Flipkart Ads and Google Ads.
- Strong understanding of SEO (Search Engine Optimization) principles is a plus.
- Ability to work independently and as part of a team.
- Strong analytical skills and a data-driven approach to decision-making.
- Passion for staying ahead of the latest digital marketing trends and technologies.
