Junior Influencer Marketing

Company Description

Sotrue is a homegrown brand on a mission to redefine self-care and beauty by embracing individuality and diversity. With innovative, easy-to-use, cruelty-free, vegan, and dermatologically approved products, we cater to the diverse needs of every skin tone and region across India. Rooted in Bharat, we aim to make self-care accessible and inclusive, challenging conventional beauty standards. At Sotrue, we go beyond products, providing meaningful self-care experiences that prioritize authenticity and celebrate your uniqueness.

Role Description

This is a full-time, on-site Junior Influencer Marketing role based in Noida. The role involves identifying, building, and managing relationships with influencers to amplify brand presence. You will assist in planning influencer marketing campaigns, negotiating collaborations, handling social media platforms, and tracking campaign performance. The position also requires seamless coordination with teams to ensure consistent messaging and alignment with brand goals.

Key Responsibilities

• Research and identify relevant influencers across platforms (Instagram, YouTube, etc.)
• Assist in influencer outreach and relationship management
• Coordinate content deliverables, timelines, and approvals
• Support campaign execution and daily communication with influencers
• Track campaign performance and maintain reports
• Ensure influencers follow brand guidelines and disclosure rules
• Stay updated on influencer marketing trends and platform changes

Requirements

• Bachelor's degree in Marketing, Communications, Media, or related field (or equivalent experience)
• Strong interest in influencer marketing and social media
• Basic understanding of Instagram, YouTube, and creator trends
• Good communication and organizational skills
• Ability to manage multiple tasks and deadlines
• Proficient in Google Sheets/Excel and basic reporting
• Freshers or candidates with up to 2+ years of experience are welcome

Good to Have (Not Mandatory)

• Prior internship or hands-on experience in influencer or digital marketing
• Familiarity with influencer tools/platforms
• Basic understanding of analytics and KPIs
• Creative mindset and attention to detail

What We Offer

• Hands-on experience with real influencer campaigns
• Learning and growth opportunities in digital marketing
• Collaborative and creative work environment
• Opportunity to work with top creators and brands