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Company Description
At Supertails, we've spent the last four years wagging, purring, growing, and glowing thanks to the incredible community of pet parents who've believed in us. Our mission is to be your friendly neighborhood pet parenting sidekick, making every step of your pet care journey easier.
Your Core Mandate
Build modular design systems that scale across 20+ teams
Lead visual thinking from brief to rollout
Integrate generative AI into smart, daily design workflows
Maintain quality, tighten turnaround time, and inspire the team
System Thinking Meets Scale
Design cross-channel frameworks that bring the brand to life
Create scalable components, tokens, and guidelines
Unify the experience across platform, campaigns, clinics, packaging & performance
AI-First Creative Execution
Identify use cases for automation & generative design
Explore tools (Midjourney, Runway, Canva Studio, etc.) and build practical pipelines
Champion an internal culture of Design x AI experimentation and upskilling
Creative Leadership
Define visual direction for marquee campaigns & products
Lead learning sessions, shape junior & senior talent, and create design playbooks
Review and raise quality across the board from banners to brand films
Stakeholder Collaboration
Co-own KPIs with Category, Product, Healthcare & Retention teams
Partner with Designers, Brand Managers, Copywriters & Motion Artists to bring ideas
to life
Align brand intent with platform execution without losing the essence / insight
Success Looks Like
Target backed assets week on week that look like one brand
CTR, CVR, NPS uplifts across campaigns
On-time sprints with <5% rework
Audit-ready Figma systems and naming hygiene
A happier, sharper, more future-ready design team
What You'll Work On
Design Systems: From platform tokens to campaign templates
IC Work: LP visualisations, packaging mocks, KV concepting
Automation: Smart workflows for repetitive formats
Creative QA: Daily reviews, design audits, brand consistency
Team Uplift: Mentorship, feedback loops, learning rituals
Who We're Looking For
Portfolio that balances systemic thinking with brand flair
Strong across layout, motion, typography, and platform principles
Hands-on with AI tools (or eager to dive in and lead from the front)
Collaborative, curious, self-driven no room for ego, only excellence
Why This Role Matters
Design at Supertails isn't a support function. It's the soul of how we tell our story.
If you believe good design is invisible, repeatable, and still makes people feel something
we'd love to meet you.
Job ID: 131158809