Junior Graphic Designer

Job Title: Junior Graphic Designer

Job Level: Junior (Senior Executive/Assistant Manager)

Report to: AVP

Department: Marketing

Organization: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )

Location: Chandigarh

Job Summary

We're looking for a Graphic Designer with 5–6 years of experience who can own execution across the full range of marketing design - from social media creatives and performance ads to brand collateral and video edits. This is a hands-on, high-output role where you'll work closely with the Design Lead and the marketing team to bring campaigns, content, and communication to life visually.

You won't just be picking up briefs and delivering files. You'll be expected to think conceptually, move fast, maintain brand consistency, and bring a sharp eye for what works on digital platforms. If you're someone who takes pride in craft, stays curious about AI tools, and can juggle multiple projects without dropping quality - this is your role.

Prior experience in a Fintech/BFSI environment (good to have).

This is a Work from office role.

Key Responsibilities

• Marketing & Communication Design
• Design social media creatives, performance marketing assets, and paid campaign visuals across Meta, YouTube, and other channels - with a strong understanding of what drives engagement and conversions.
• Create marketing collateral across formats: emails, WhatsApp creatives, brochures, danglers, standees, presentations, website banners, app assets, and partner collaterals.
• Translate briefs into compelling visuals - from first concept to final polished asset - while maintaining brand guidelines and visual consistency.
• Brand Execution & Consistency
• Execute design work in line with established brand identity, typography, colour systems, and visual language.
• Support the Design Lead in maintaining and evolving brand guidelines, templates, and design systems. (Hands-on with tools like Adobe Creative Suite, Canva and other similar platforms)
• Ensure all creative output meets brand standards across digital and offline touchpoints - no detail too small.
• Video & Motion Design
• Create and edit short-form video content - reels, explainer videos, campaign edits, and social-first video formats.
• Handle basic to intermediate motion graphics, transitions, and text animations for digital platforms.
• Support the team with auto-captioning, visual enhancements, and quick-turnaround video edits.
• AI-Assisted Design
• Use AI design tools (Midjourney, Firefly, DALL·E, Adobe AI tools, and similar) to speed up ideation, generate visual options, and enhance creative output.
• Leverage AI for faster editing, auto-captioning, visual enhancements, and workflow efficiency.
• Stay curious - experiment with new AI tools and workflows, and bring what works back to the team.
  

5. UI/UX Support

• Support UI/UX design needs for the app, website, and product interfaces - creating visual mockups and design assets that maintain brand coherence from campaign to in-app experience.
• Work with product and tech teams to ensure visual consistency across marketing and product touchpoints.
  
  

• Compliance & Brand Governance
• Ensure all creative output aligns with brand guidelines, tone, and messaging.
• Adhere to RBI regulations and fintech compliance requirements in all creative assets, flagging concerns proactively.
  

Required Qualifications

Must-Haves

• 5–6 years of experience in graphic design, with a strong portfolio of executed work across digital and print.
• Proficiency in Canva, Adobe Creative Suite - Photoshop, Illustrator, InDesign (non-negotiable). Working knowledge of After Effects is a plus.
• Social media and performance design chops - you understand platform-specific formats, ad specs, and what performs in a feed vs. what just looks good in a deck.
• Video editing skills- comfortable with Premiere Pro, After Effects, or similar tools for short-form content and basic motion graphics.
• Hands-on experience with AI-powered creative tools - you've used them in real projects, not just experimented once.
• Strong typography, layout, and colour sense — your fundamentals are solid and it shows in your work.
• Speed and consistency — you can deliver high-quality work under tight timelines without sacrificing attention to detail.
• Collaborative mindset — you take feedback well, iterate quickly, and work smoothly with writers, marketers, and product teams.
  
  

Good-to-Haves

• Prior experience in a Fintech/BFSI environment.
• Proficiency in advanced design software beyond the standard Adobe suite.
• Understanding of UX/UI principles as they relate to visual design.
• Familiarity with design tools beyond Adobe — Figma, Canva, or similar.
• Understanding of digital, social, and performance-led design best practices.
  

Education

• Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field preferred.
  

Portfolio Essentials

Your portfolio is central to the shortlisting process. Please ensure it demonstrates the following:

Body of Work

• A portfolio showcasing 5–6 years of professional design work across social media, performance marketing, and brand collateral.
• Examples of social media creatives, ad campaigns, and marketing materials that went live - not just concepts.
• Video or motion design samples - reels, campaign edits, or explainer videos you've created or contributed to.
• Evidence of working with AI tools in your design process - before/after examples, AI-assisted concepts, or workflow documentation.
• Range across formats - digital ads, print collateral, email templates, WhatsApp creatives, brochures, presentations, etc.
  
  

Process Documentation

• Examples showing your journey from brief to final asset - how you interpret a brief, explore directions, and arrive at the final output.
• Demonstrated ability to work within brand guidelines while still bringing creative energy.
• Evidence of speed and volume - this role demands output; show that you can deliver at pace without compromising quality.
  

Travel Requirement

• Might need to travel for relevant brand events/seminars/sessions/organization events (if any)