Role: Junior Copywriter & Strategist
Location: Mumbai (On-Site Preferred)
Who We Are
YourHappyLife is a modern wellness company reimagining how health, skincare, and supplements show up in people's lives. We're science-backed, deeply aesthetic, emotionally sharpand above all, we're building a brand that talks like a real person. Our tone is everything: clean, witty, self-aware, and sometimes laugh-out-loud brilliant. We don't do fear-mongering, magic pills, or fake guru advice. We sell clarity, credibility, and delight with just enough attitude to make it memorable. We've raised funding. We're launching new SKUs across beauty, wellness, and lifestyle. And now we're hiring a Junior Copywriter who will help shape the entire voice of the brand.
What You'll Own
This is brand-level writing & content strategy position across formats and teams. You will be responsible for:
1. Website & Landing Page Copy
- Product descriptions, ingredient explainers, benefits, USPs, how-to-use
- Collection pages and brand story sections
- Conversion-led copy that still sounds like us (not a pharmacy or beauty influencer)
2. Instagram & Organic Content
- Caption ideation, line-by-line writing, and content storytelling
- Reels hook lines, VO copy, and carousels with scroll-stopping structure
- Collaborate with design, content, and brand to bring campaigns to life
3. Performance Marketing Copy (Meta, Google, YouTube)
- Write and iterate high-conversion copy for ad creatives
- Strong headline, primary text, benefit-callout, and CTA writing
- Maintain performance goals without compromising voice
4. Influencer, Founder & UGC Scripts
- Write short, conversational scripts for creators, founders, and customer reels
- Draft lines that sound unscripted while actually being tight and persuasive
- Understand different personas and adjust tone fluidly
5. Retention & Lifecycle Messaging
- WhatsApp flows, email sequences, reorder nudges, loyalty comms
- Write with warmth, clarity, and brand presence even in short-format retention touchpoints
6. Packaging & Product Messaging
- Write for front-of-pack, back-of-pack, inserts, side panels, icons, and more
- Break down science and functional benefits into clear, approachable language
- Collaborate with design and product to create packaging that sells and delights
7. Brand Campaigns & Copy Systems
- Build reusable copy templates, tone guides, and writing systems for faster content execution
- Work with the Head of Brand to craft monthly themes, storytelling frameworks, and launch messaging
- Contribute big ideasand write them through to execution
You'll Work Closely With:
- Brand & Creative Team: To evolve and maintain voice across channels
- Content & Video: For scripts, hooks, reels, storyboarding
- Growth/Performance: To build creatives that convert while staying brand-aligned
- CRM/Retention: To write retention copy that feels human and high trust
- Product: To ensure messaging and consumer education are frictionless and fresh
Who You Are
- 3 years of writing experience (D2C brand, agency, or high-volume content startup)
- You understand tone, structure, and clarity and how to bend all three for the right moment
- You're sharp, agile, and unafraid to try a bold line that cuts through the noise
- You understand how Gen Z and millennial audiences consume content, and what gets saved, shared, or skipped
- You're curious, self-motivated, and hate just okay work
- You have a natural radar for what feels right, visually and verbally
- You're confident writing everything from a 20-second VO to a 5-page product launch playbook
What You'll Need to Know (or Learn Fast):
- Writing for multiple platforms, IG, Meta ads, WhatsApp, email, website, reels, and packaging
- The difference between brand copy and performance copy. and how to do both
- Tools: Google Docs, Notion, Slack, Figma (for reviewing layouts), Meta Ad Library
- Cultural tone: YourHappyLife is witty, self-aware, clean, trustworthy, and high-agency
- Our TG: Urban, 2438, women-first, aesthetic-minded, clarity-seeking, high trust-barrier you must understand how they think, shop, and decide
How You'll Be Evaluated
- Brand alignment of your tone and storytelling
- Ability to generate, structure, and iterate on campaign copy
- Consistency and speed across platforms and copy formats
- Strategic understanding of messaging goals and consumer behavior
- Willingness to learn, grow, take ownership, and rewrite until it sings
