Location: Bangalore (On-site)
Experience: 2–3 years
Reporting to: Creative Director/Marketing Head
The role
We're looking for a copywriter who thinks like a strategist and writes like a storyteller. This isn't a role for someone who just executes against briefs it's for someone who can interrogate a brief, find the idea hiding inside it, and shape it into a narrative that actually means something to the people it's for.
You'll write across formats and channels from campaigns and scripts to brand strategy and brand communication but the through-line is always the same: sharp thinking, a strong point of view, and craft you can feel in every line. If you care as much about why we're saying something as how we say it, you'll fit right in.
What you'll do
- Turn briefs into clear ideas, narrative direction, and copy that solves the problem.
- Concept and write across formats: scripts, campaigns, social, web, long-form, and taglines.
- Write for brand strategy and brand communication positioning, messaging, manifestos, and the words that define how a brand sounds and what it stands for.
- Think beyond single assets to how content connects across channels.
- Build and protect each brand's tone of voice.
- Find the story in a brand or product and make people feel it.
- Collaborate with designers, strategists, account teams, and clients.
- Participate in brainstorming sessions and support pitches and new business presentations.
- Assist in content planning, social media calendars, and campaign ideation strategically.
- Conduct research on industry trends, competitors, and consumer insights to strengthen content and creative strategies.
What we're looking for
- 2-3 years writing for brands, agency experience is a must.
- A track record you can show. A portfolio of brand campaigns, communication, and writing with a clear sense of what you personally contributed to each piece.
- Conceptual ability. You don't just write lines; you generate ideas and build campaigns around them.
- Strategic instinct. You understand brands, audiences, and positioning, and your writing is always working toward a business or brand outcome not just sounding nice.
- Storytelling at the core. You can structure a narrative, build tension, and make people feel something.
- An eye for detail. Tight, precise, considered writing. You notice the things others miss.
- Versatility. You can shift voice and register across different brands, channels, and formats without losing the craft.
- Brief fluency. You ask the right questions, read between the lines, and turn ambiguity into direction.
- Exposure to campaign ideation and pitch presentations.
Nice to have
- Experience writing scripts for video, film, or social-first content.
- Familiarity with content strategy frameworks (messaging architecture, content pillars, journey mapping).
- Experience in Branding or Digital space agency side.
- Comfort presenting and selling creative work to clients or stakeholders.
