Junior Branding Executive

To ensure smooth execution of branding, marketing, and promotional activities across all branches by coordinating with internal teams, vendors, and stakeholders while maintaining brand consistency and quality.

• Coordinate with vendors for printing and production of marketing materials (newspapers, brochures, standees, hoardings, etc.)
• Ensure timely sharing of artwork, specifications, and quantities
• Negotiate timelines and follow up for on-time delivery
• Check final output quality before dispatch
• Maintain vendor database with rates, timelines, and past performance

• Work closely with internal/external designers for all creatives
• Share clear briefs including:
• Objective of the campaign
• Target audience
• Key message & offers
• Ensure brand guidelines (logo, fonts, colors, tone) are followed
• Take design iterations and ensure timely closure

• Mandatory: All designs must be approved by Ratna Di and Deepika before release
• Maintain proper version control for creatives
• Ensure no artwork goes live without final approval

• Assist in planning newspaper, magazine, radio, and digital ads
• Work on:
• Ad layouts
• Content creation (headlines, body copy, CTA)
• Creative concepts
• Ensure ads are:
• Visually attractive
• Clear in communication
• Aligned with brand positioning
• Coordinate with media agencies for ad releases and deadlines

• Create engaging and simple content for:
• Newspaper ads
• Social media creatives
• Brochures and standees
• Ensure content is:
• Audience-specific (families, Gujarati audience, etc.)
• Error-free and easy to understand
• Highlighting USPs clearly

• Assist in planning and executing events across branches
• Coordinate for:
• Venue branding
• Collaterals (banners, standees, backdrops)
• Vendor setup
• Ensure smooth on-ground execution
• Prepare event checklist and timelines

• Act as a single point of contact for all branches for branding requirements
• Understand branch-specific needs and timelines
• Ensure timely delivery of creatives and materials
• Maintain regular communication and updates

• Continuously brainstorm ideas to make advertisements:
• More attractive
• More engaging
• More conversion-focused
• Study competitor ads and market trends
• Suggest new formats, concepts, and improvements

• Ensure all communications follow brand guidelines
• Maintain uniformity across:
• Logos
• Fonts
• Colors
• Messaging tone
• Avoid any deviation without approval

Documentation & Reporting

• Maintain records of:
• Campaigns executed
• Vendor details
• Branch requirements
• Share weekly updates on:
• Ongoing work
• Completed tasks
• Pending approvals

• Track inventory of marketing materials
• Ensure availability of brochures, standees, etc. across branches
• Plan reprints in advance

Important Guidelines

• No design goes live without approval
• Always double-check content and details before release
• Maintain professionalism in all communications
• Be proactive and take ownership

• Maintain a detailed record of all branding and marketing expenses including:
• Printing costs
• Vendor payments
• Advertisement releases
• Event-related expenses
• Update the expense sheet regularly (real-time or daily basis)
• Ensure all entries include:
• Date
• Vendor name
• Activity/campaign name
• Amount
•  branch name
• Keep all bills, invoices, and supporting documents  accessible
• Cross-check all entries for accuracy before submission
• Submit the final expense sheet to Ratna Di at the end of every month without fail