Junior Brand & Market Research Analyst

About the job

Designation Junior Brand & Market Research Analyst

Location 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003

Days of working 5 (Sat& Sun fixed off).

Responsibilities:

Conduct qualitative & quantitative research to assess brand health, brand/comms positioning, and social media performance.

Design and execute surveys, focus groups, and interviews to understand consumer preferences.

Analyze market trends, competitor strategies, and consumer sentiment to provide actionable insights.

Brand Tracking & Measurement:

Monitor brand awareness, sentiment, and perception.

Identify opportunities to enhance brand positioning and differentiation.

Data Analysis & Reporting:

Understand statistical metrics to analyze research data and create clear, actionable reports.

Develop consumer segmentation models and buyer personas to inform strategy.

Collaboration & Strategic Support:

Work closely with crossfunctional teams to integrate insights into strategy, and create white papers + industy reports.

Support research initiatives for product launches, brand campaigns, digital salience.

Market & Competitive Intelligence:

Track competitor activity, industry trends, and market shifts to identify risks and opportunities.

Synthesize secondary research to guide brand decisions.

Decode primary research studies/surveys to guide brand decisions.

Strategic Recommendations:

Present research findings to senior leadership, offering data-driven insights and recommendations.

Requirements:

Bachelor's degree in Marketing, Business, or related field.

1-2 years of experience in market or brand research, preferably in a marketing or agency role.

Grasp of qualitative and quantitative research methods, NPS, and consumer surveys.

Ability to distill complex data into clear, impactful insights.

Strong communication, organizational, and time-management skills.

Understanding of consumer psychology and trends.

Why Join Us

Impact: Play a key role in shaping brand strategy and consumer engagement.

Growth: Gain exposure to diverse business functions with clear career progression.

Collaboration: Work alongside a dynamic, innovative, and supportive team.

Development: Continuous learning opportunities to expand your skills and expertise.