Job Description: SEO & Growth Content Specialist E-Commerce

Role Overview:

We are looking for a highly creative and performance-driven SEO & Content Specialist with 3–5 years of experience in B2C digital marketing, ecommerce, gaming, gift cards, or digital commerce platforms.

The ideal candidate should have strong expertise in:

- SEO-driven content strategy

- Conversion-focused landing pages

- Gaming & digital commerce content

- Search intent optimization

- Campaign storytelling

This role will focus on driving organic traffic, user acquisition, and conversion growth through high-quality content across PokiBit's digital ecosystem.

Key Responsibilities

SEO & Organic Growth

- Develop and execute SEO strategies to improve organic traffic and search rankings

- Conduct keyword research, competitor analysis, and search intent mapping

- Identify high-conversion content opportunities in gift cards, gaming top-ups, vouchers, and digital products

- Optimize website content for rankings, CTR, and conversions

Content Creation

- Create engaging B2C content for landing pages, blogs, category pages, product descriptions, campaigns, email, and push notifications

- Write conversion-focused content for gaming wallets, top-ups, and digital gift cards

- Develop SEO-focused blog content around gaming trends and digital purchases

Conversion & Campaign Content

- Write high-performing ad copies, CTAs, promotional banners, and campaign headlines

- Improve landing page performance through CRO-focused content optimization

- Collaborate with design and performance teams

Trend & Market Research

- Monitor gaming and digital commerce trends

- Analyze competitor campaigns and identify seasonal opportunities

Content Optimization

- Optimize existing content based on rankings, engagement, and conversions

- Improve internal linking and maintain consistency across channels

Required Skills

- 3–5 years of experience in SEO + content marketing

- Strong understanding of B2C content strategy, SEO writing, and conversion copywriting

- Experience with Ahrefs, SEMrush, Google Search Console, and Google Analytics

- Ability to write engaging, internet-native content

- Understanding of gaming and digital commerce audiences

- Familiarity with CMS platforms like WordPress/Webflow

- Knowledge of AI content workflows is a plus

Preferred Industry Experience

- Gaming

- Gift card platforms

- Ecommerce

- Consumer internet

- Digital commerce

Key Result Areas (KRAs)

- Organic traffic growth

- Search ranking improvements

- Landing page conversion improvements

- Increase in organic purchases/leads

- Campaign engagement growth

- Improvement in CTR and retention

Key Performance Indicators (KPIs)

- Monthly organic traffic growth

- Keywords ranking in Top 10

- Landing page conversion rate

- Organic sales from content

- Blog engagement metrics

- CTR improvement

- Content publishing consistency

- Growth in non-paid acquisition