Key Skills
Brand BuildingChannel DevelopmentSalesGovernment SalesBusiness Development
Job Description
J K Exim Pvt Ltd has grown up as a matured business organization primarily into technology products for rolling stock in the area of fire protection, electropneumatic systems and condition monitoring. With international collaborations and in house R&D we are able to offer products and solutions meeting customer needs.
Role Objective :-
To build and scale a profitable CCTV business in India by defining market strategy, establishing distribution channels, positioning STQC-compliant products, and driving revenue growth across key segments (government, enterprise, and channel partners).
Key Responsibilities
- Market Strategy & Positioning
- Develop go-to-market (GTM) strategy for STQC-compliant CCTV products
- Identify high-potential segments:
- Government (Safe City, Railways, Smart Cities)
- BFSI, retail chains, warehousing, manufacturing
- Residential / SME via channel network
- Position brand as:
- Trusted Indian STQC-compliant solution
- Competing against Chinese incumbents (Hikvision, Dahua Technology)
- Channel Development & Sales Network
- Build and manage:
- National distributor network
- System integrators (SIs)
- Regional dealers
- Onboard and activate:
- Tier-1 & Tier-2 city partners
- Create incentive structures & schemes
- Establish project sales team (B2G + B2B)
- Government & Institutional Business
- Leverage STQC advantage to enter:
- GeM portal
- State tenders
- PSU projects
- Build relationships with:
- Consultants
- EPC contractors
- Government departments
- Drive approvals and empanelments
- Revenue & P&L Ownership
- Own complete business P&L
- Define pricing strategy vs competition
- Achieve:
- Monthly / quarterly revenue targets
- Gross margin targets
- Forecast demand and align with production
- Product & Portfolio Guidance
- Provide market feedback to design team:
- Price vs features benchmarking
- Required SKUs (bullet, dome, PTZ, NVR, AI cameras)
- Ensure alignment with:
- STQC norms
- Indian customer expectations
- Recommend roadmap (AI analytics, VMS, cloud integration)
- Brand Building & Positioning
- Build Make in India + Trusted + Secure positioning
- Develop:
- Channel branding strategy
- Marketing campaigns
- Participation in expos (IFSEC India etc.)
- Team Building
- Hire and lead:
- Regional Sales Heads
- Key Account Managers
- Channel Managers
- Build a high-performance sales culture
Candidate Profile
Must-Have Experience
- 10 – 20 years in:
- CCTV / Video Surveillance industry
- Electronic security industry
- Worked with companies like:
- CP Plus
- Hikvision
- Dahua Technology
- Honeywell
- Bosch Security Systems
Strongly Preferred
- Experience with STQC / government compliance environment
- Existing network of:
- Distributors
- System integrators
- Government contacts
- Proven track record of:
- Scaling revenue from 0 - 50 Cr+
- Launching new brands/products
Skills Required
- Strategic thinking + execution capability
- Strong negotiation & channel management
- Deep understanding of:
- Pricing dynamics
- Competitive landscape
- Leadership and team-building ability
Qualifications
B.Tech/B.E. - Any Specialization
Company Description
J K Exim Pvt Ltd has grown up as a matured business organization primarily into technology products for rolling stock in the area of fire protection, electropneumatic systems and condition monitoring. With international collaborations and in house R&D we are able to offer products and solutions meeting customer needs.Our key activities include Designing of complete system as per customer need and global standards applicable for railways sector Production and supply of system components System integration and installation Service and maintenance of systems on PAN India basis
