Job Description & Person Specification

Job Title

Product Team

Department

IRD

Line of Business

Remittances

Permanent / Contract Resource

Permanent

Location

Corporate Office - Mumbai

Reporting Supervisor

Product Head

Reporting HOD

Business Head

Overall Purpose / Objective of the Role

The Product Manager will be responsible for driving the entire cycle of development and management of the retail Forex business including product launch, market positioning and commercialization of the product. Further liaise with Branch banking, business banking and other stakeholders and responsible for end to end portfolio compliance and drive revenue targets.

Operating Network

Accountable to: Head of Business & Product Head

Internal Interactions: Global Business Counterparts, Marketing, Product, Compliance, Sales, Technology

External Interactions: Retail Consumers, Strategic Alliance Partners

Size & Scope of the Role

P&L & Profitability responsibility Achieving annual business target assigned by business head.

Product development & campaign New product launch and driving sales campaign for business growth

Span of Control

Streamlining / automation of processes, that positively influence customer experience

Manage Retail Remittance product profitability, maximize revenue from existing products and create revenues from new products

Develop product strategy and roadmaps, on the basis of client needs and competitor offerings.

Ensure product compliance /audit and regulatory adherence.

Analyse and track competition, to take proactive steps to counter them, product benchmarking.

Initiating campaigns to launch products using above and below the line marketing strategies, highly focused on use of digital technology and interaction.

Design and execute yearly campaign plan - campaign theme, offers, calendar, and budget. Drive campaigns across all existing marketing channels - Axis bank portals, SEO, SEM, Affiliate network, Native networks, Email, and SMS etc.

Co-ordinate with internal and external marketing teams, such as SEO, SEM, Affiliate partners, Design agency etc., to manage campaigns.

Responsible for preparing monthly marketing performance report.Tracking and evaluating month on month channel (Axis portals, SEO, SEM, Affiliates etc.) and campaign performance

Analysing MIS to ascertain product/channel performance and propose short-term and long-term strategies.

Develop Sales initiative to improve product sale / market shares.

Interaction with sales channel team for driving business target.

Experience and Professional Qualifications Required for this role

Work Experience:

Management Experience:

Education Qualifications: Preferably a post-graduation in Management

Other Qualifications: Positive Attitude | Good communication skills | Good team player | Customer first policy

Skills Required

Technical Expertise: Decent understanding of technology and its use for digital businesses

Language Proficiency: Extremely proficient in English

Nature of problem solving involved: Yes. Candidate has to be solution oriented and not just execute tasks

Impact of decision-making: The role comes with a lot of responsibility hence decision making ability is critical

Nature of Leadership (for roles in which it is required): Team Player. Should be able to be positive, lead & guide teams, collaborate with peers and generally able to take people together.

Areas of Responsibility

-Business Numbers

-P&L Ownership including managing costs

-Drive retail sales as well as strategic partnerships

-Work with teams on customer acquisition and service

-Own customer retention, engagement, up-sell and cross-sell

-Drive business through Sales channel teams across all branches.

Additional Information

-Should have a global perspective since he/she would be handling global customer with multiple ethnicities

-Open to travel where required