International Marketing Executive

Experience: 3–4 Years

Work Mode: Remote / Offshore

Employment Type: Full-Time

Compensation: Commensurate with experience and capability

About The Role

We are looking for a proactive and results-oriented International Marketing Executive to drive B2B lead generation, international prospecting, outbound campaigns, and sales-development activities across global markets.

The ideal candidate will have strong hands-on experience with Apollo.io, LinkedIn Sales Navigator, Dripify, and LinkedIn automation tools, with the ability to identify the right decision-makers, build targeted prospect lists, execute personalized outreach campaigns, and generate qualified business opportunities.

Key Responsibilities

• Identify and build targeted B2B prospect lists across international markets.
• Research companies, decision-makers, CXOs, IT Heads, HR Heads, and other relevant stakeholders.
• Use Apollo.io and LinkedIn Sales Navigator for account and prospect identification.
• Execute LinkedIn outreach campaigns using Dripify and similar automation tools.
• Create personalized connection requests, follow-ups, and email outreach campaigns.
• Segment prospects based on industry, geography, company size, technology, and business requirements.
• Develop and execute outbound lead-generation campaigns for international markets.
• Monitor campaign performance and continuously optimize targeting, messaging, and follow-up strategies.
• Qualify prospects and coordinate with the Sales / Business Development team to schedule qualified meetings.
• Research target industries, competitors, market segments, and potential customer profiles.
• Identify business opportunities across the USA, Europe, Middle East, and other international markets.
• Maintain accurate prospect databases, campaign records, and follow-up statuses.
• Track key lead-generation metrics, including prospects contacted, response rates, qualified leads, and meetings booked.
• Prepare regular reports on lead-generation activities, campaign performance, and outcomes.
  
  

Required Skills & Experience

• 3–4 years of experience in B2B Marketing, International Marketing, Lead Generation, Demand Generation, Inside Sales Support, or a similar role.
• Strong hands-on experience with Apollo.io and LinkedIn Sales Navigator.
• Practical experience with Dripify or similar LinkedIn automation platforms.
• Proven experience in international B2B prospecting and outbound campaigns.
• Strong understanding of lead generation, ICP identification, prospect segmentation, and account targeting.
• Excellent written and verbal English communication skills.
• Strong research, analytical, organizational, and follow-up abilities.
• Ability to work independently in a remote/offshore environment.
• Good knowledge of MS Excel / Google Sheets and CRM or lead-management processes.
  
  

Preferred Industry Background

Candidates with experience in any of the following industries will be preferred:

• IT Services
• SAP / ERP
• Digital Transformation
• B2B SaaS
• Technology Consulting
• Staffing / Recruitment
• Enterprise Software
• Cloud Services
• AI / ML
• Web & Mobile Application Development
  
  

Ideal Candidate

The Ideal Candidate Should Be

• Target-oriented and focused on measurable business outcomes.
• Strong at identifying relevant decision-makers rather than simply generating large databases.
• Comfortable working with marketing automation and technology-enabled prospecting tools.
• Creative in developing personalized outreach messages and campaigns.
• Persistent and disciplined with follow-ups and lead nurturing.
• Self-driven and comfortable working with minimal supervision.
• Interested in international markets and B2B technology businesses.
• Comfortable working with targets, campaign KPIs, and performance metrics.
  
  

What We Offer

• Opportunity to work on international B2B marketing and demand-generation campaigns.
• Exposure to global customers, industries, and technology markets.
• Hands-on experience with modern prospecting and marketing automation tools.
• Opportunity to collaborate with Sales, Business Development, Technology, and Leadership teams.
• Ownership of international lead-generation campaigns.
• Growth opportunities into broader International Marketing, Demand Generation, or Business Development responsibilities.
  
  

Skills: international marketing,outreach,campaigns,technology,prospect,sales,b2b,linkedin,automation