International Business Development Executive

In one line: Someone who can fill a calendar with qualified international calls for an AI imagery studio, using a mix of paid ads, cold email, and LinkedIn outreach.

What this person is:

A prospecting machine who's comfortable working across time zones, writing cold outreach that doesn't read like cold outreach, and running lightweight paid campaigns to warm up a cold audience. They're not a marketer who occasionally prospects or a salesperson who occasionally runs ads — they live in the middle, building pipeline through whatever channel gets the meeting booked. They work independently, report on pipeline weekly, and hand off warm prospects for you to close.

Core skills:

• Cold email and sequence writing (not templates — personalised, researched outreach)
• LinkedIn outreach and Sales Navigator prospecting
• HeyReach or similar LinkedIn automation tools
• Running LinkedIn Ads and Meta Ads at modest budgets for awareness and retargeting (not performance marketing — top-of-funnel brand visibility)
• Basic CRM hygiene — logging touches, tracking pipeline stage, follow-up discipline
• English writing that reads native — this is non-negotiable for international outreach

Target prospects they'd be reaching:

• D2C brand founders and marketing heads (fashion, jewellery, beauty, home décor, F&B)
• Agency creative directors looking to outsource AI image/video production
• E-commerce managers who need high-volume catalogue imagery
• Brand consultancies with clients who need visual content at scale

What success looks like in month one:

• Prospect list built and segmented by geography and vertical
• Outreach sequences live across email and LinkedIn
• First LinkedIn/Meta awareness campaigns running
• 8–12 qualified discovery calls booked

Nice to haves:

• Experience selling creative services or SaaS internationally
• Familiarity with AI image generation (even surface level — they need to understand what they're selling)
• Has run outbound for an agency or studio before, not just product/SaaS