About Niyo
Niyo is India's leading fintech platform, making banking simpler, smarter, and safer for millions of users. Best known for pioneering zero-forex solutions, we sit at the intersection of travel and finance.
From banking and credit cards to travel, forex, remittances, and rewards, our products help users spend smarter across India and the world. Clear, compelling communication plays a critical role in how users discover, understand, and engage with these products.
We are looking for a Copywriting Intern who can simplify complex financial concepts into engaging, customer-friendly communication across marketing channels. If you enjoy writing, have a sharp eye for consumer behaviour, and want hands-on exposure to fintech, banking, travel, and growth marketing, we'd love to hear from you.
Role Overview
Position: Copywriting Intern, Brand Marketing
Duration: 6 Months
Location: Whitefield, Bengaluru
Joining Timeline: Immediate
Key Responsibilities
Marketing & Product Copywriting
Write Customer-facing Copy Across Channels, Including
- Push Notifications
- WhatsApp campaigns
- Email marketing
- Landing pages
- Website content
- In-app communication
- App Store content
- Performance marketing creatives
Product Communication
Translate complex banking, credit card, forex, travel, rewards, and financial concepts into simple, engaging, and easy-to-understand customer communication.
Performance Marketing Support
Work closely with the growth and performance marketing teams to create:
- Ad copy
- Meta and Google campaign creatives
- Video scripts
- Conversion-focused landing page content
- A/B test variants
Campaign Execution
Support End-to-end Marketing Campaigns By Developing
- Campaign messaging frameworks
- Creative copy directions
- Offer communication
- Product launch communication
Research & Insights
Study competitor communication, consumer behaviour, market trends, and campaign performance to improve copy effectiveness and engagement.
Cross-Functional Collaboration
Work Closely With
- Product teams
- Growth marketing teams
- CRM teams
- Designers
- Business stakeholders
to create consistent and impactful customer communication.
Requirements & Skills
Writing Ability
- Exceptional written English with strong grammar and attention to detail
- Ability to write concise, persuasive, and consumer-friendly copy
- Ability to adapt tone across different channels and audiences
Marketing Mindset
- Strong understanding of consumer behaviour and digital marketing principles
- Ability to think beyond writing and understand the business objectives behind communication
Analytical Thinking
- Comfortable interpreting campaign performance and using insights to improve messaging
- Curious to understand what drives clicks, conversions, and engagement
Research Skills
- Ability to quickly understand new products, industries, and customer segments
- Interest in fintech, banking, travel, consumer technology, and digital products
AI Literacy
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar tools
- Ability to use AI effectively as a productivity enhancer while maintaining originality and quality
Preferred Qualifications
- Pursuing or recently completed a degree in Marketing, Communications, Journalism, English, Business, or a related field
- Prior internship experience in content writing, copywriting, marketing, advertising, or social media is a plus
- Experience managing college publications, blogs, newsletters, content pages, or student-led marketing initiatives is appreciated
What We Are Looking For
More than degrees or certifications, we value:
- Strong writing samples
- Curiosity and willingness to learn
- Ability to simplify complex topics
- Attention to detail
- Ownership and accountability
- Interest in fintech, banking, travel, and consumer products
As part of the application process, candidates may be asked to complete a short copywriting assignment.
Why Join Niyo
- Get hands-on experience across fintech, banking, travel, rewards, and growth marketing
- Learn how marketing communication impacts acquisition, engagement, and revenue
- Work directly with experienced marketers and product teams
- Exposure to real campaigns reaching millions of users
- Fast-paced environment with significant ownership from day one
