Integrated Media Planning Group Head

We are hiring for Integrated Media Planning Group Head | Mumbai

Job Title: Integrated Media Planning Group Head

Location: Mumbai

Experience Required: 4–7 years

Role Overview:

We are looking for an experienced and strategic Integrated Media Planning Group Head to lead end-to-end media planning across digital and traditional platforms. The ideal candidate should have strong expertise in integrated media strategy, campaign planning, audience analytics, and media optimization across multiple channels.

Platform & Tools Expertise:

Meta, Google, TV Planning, Print, BARC, YUMI, TGI

Key Responsibilities:

• Develop and execute fully optimized integrated media plans to maximize reach, efficiency, and audience targeting
• Lead planning across TV, Digital, Print, Connected TV, YouTube, and Meta Reach & Frequency campaigns
• Build strategic media recommendations using data, audience insights, and planning tools
• Collaborate with cross-functional teams including creative, research, account management, and buying teams to ensure campaign success
• Monitor campaign performance, track delivery metrics, and optimize plans to improve reach and efficiency
• Analyze post-campaign reports to evaluate planned versus delivered performance and derive actionable insights
• Create competitive analysis and category insight presentations to support client growth and market positioning
• Handle budgeting, targeting, placement strategies, and campaign optimization across platforms
• Drive innovative planning approaches and contribute towards media planning automation and efficiency

Requirements:

• 4–7 years of experience in integrated media planning
• Strong understanding of both traditional and digital media ecosystems
• Hands-on experience with TV and digital planning tools and audience measurement platforms
• Strong analytical and presentation skills
• Ability to manage multiple campaigns and stakeholder relationships effectively
• Experience working with cross-functional teams and handling large-scale campaigns

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.