Integrated Marketing Executive

Company:MNIPL (Music Network India Pvt. Ltd.) — SVF Entertainment's in-house agency

Experience: 2-3 years

About Us

SVF Entertainment is Eastern India's largest entertainment conglomerate, founded in 1995, with a commanding presence across film production and distribution (135+ Bengali films, 900+ releases), television content (5,000+ hours), digital cinema, music (800+ songs, #1 Bengali YouTube), hoichoi OTT platform, new media, multiplex cinemas, and equipment rental. Backed by 8 National Awards and visionary leadership, SVF delivers blockbuster storytelling through powerhouse brand storytelling and with hoichoi, SVF Music, MNI and SVF Cinemas.

About the Role

MNI (Music Network India), SVF Entertainment's in-house agency, is looking for an Integrated Marketing Executive. This role is ideal for someone with agency experience who lives and breathes content, understands Bengali entertainment and pop culture, and knows how to turn that into sharp, platform-savvy marketing execution.

Responsibilities

• Plan and execute integrated marketing campaigns across digital and traditional platforms for entertainment properties/clients
• Develop platform-specific content and marketing strategies tailored to audience behavior on each channel
• Collaborate with content, creative, and client servicing teams to align marketing plans with briefs and release timelines
• Track digital trends, platform algorithm shifts, and audience consumption patterns to keep campaigns relevant
• Build marketing narratives rooted in Bengali entertainment and pop culture context
• Monitor campaign performance and provide actionable insights for optimization
• Stay immersed in movies, music, shows, and digital content across formats to inform marketing decisions
• Manage multiple client/project timelines simultaneously, agency-style

Must-Have Skills

• Integrated marketing experience — planning campaigns that work cohesively across channels
• Strong platform knowledge (social media, OTT, digital ad platforms) and how content performs on each
• Solid digital understanding — trends, formats, algorithms, and audience behavior online
• Genuine Bengali entertainment understanding — familiarity with the industry, artists, and audience sensibilities
• Pop culture enthusiasm — someone plugged into what's trending, viral, and culturally relevant
• Natural content consumer mindset — eager to watch, read, listen, and engage with all types of content
• 2-3 years of relevant work experience, preferably from an agency background
• Strong communication and cross-functional collaboration skills; comfortable with agency pace and multi-client handling

Ideal Candidate Profile

Someone who's worked in an agency setup, knows how to juggle multiple briefs, always has a show queued up, follows Bengali entertainment and pop culture closely, and gets genuinely excited talking about content — because that curiosity translates directly into sharper marketing instincts.