Integrated Marketer/Content Strategist

Key Responsibilities:

1. Content Strategy Development:

• Develop and implement a comprehensive content strategy aligned with business goals and audience needs.
• Conduct research to understand target audiences, industry trends, and competitive landscape.
• Define content goals, KPIs, and success metrics.

1. Content Creation and Management:

• Plan, create, and oversee the production of content across various channels (email, performance marketing, website and all other channels formats (e.g., blog posts, videos, social media, email campaigns, whitepapers, infographics).
• Ensure all content is consistent with the brand voice, style, and tone.
• Manage editorial calendars to ensure timely delivery of content.

1. SEO and Optimization:

• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Use analytics tools to track content performance and make data-driven recommendations for improvement.

1. Collaboration and Communication:

• Work closely with marketing, design, and product teams to ensure content aligns with broader campaigns and initiatives.
• Coordinate with external writers, designers, and agencies as needed.

1. Audience Engagement:

• Develop strategies to engage and grow the audience across digital platforms.
• Monitor audience feedback and adjust content strategies accordingly.

1. Content Governance:

• Establish guidelines for content creation, including tone, style, and formatting.
• Ensure all content adheres to legal and ethical standards.

Qualifications:

• Proven experience as a Content Strategist, Content Manager, or similar role.
• Strong understanding of content marketing principles and best practices.
• Excellent writing, editing, and storytelling skills.
• Familiarity with SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush).
• Experience with content management systems (CMS) such as WordPress.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills.

Preferred Skills:

• Knowledge of UX/UI principles and how content fits into user experience design.
• Experience with social media management and paid advertising campaigns.
• Basic graphic design or video editing skills.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).

Key Traits for Success:

• Strategic thinker with a creative mindset.
• Detail-oriented and organized.
• Data-driven approach to decision-making