Insurance Industry Marketing Manager | 9 to 12 years | Bangalore,Hyderbad & Mumbai

Job Description

• Support the development of overall Insurance marketing strategy
• Create relevant campaigns that generate conversations with buyers and influencers and help grow marketing contribution to the pipeline
• Execute and track multichannel campaigns across the marketing devices such as email campaigns, social media, webinars & events, press releases, social selling etc.
• Collaborate with other internal teams (sales/solutions) to execute marketing strategy for horizontal solutions across banking and capital markets
• Analyze and report the efficacy of the planned and executed campaigns through marketing automation
• Develop marketing materials such as product collaterals, digital content, messaging in line with Capgemini brand guidelines
• Identify opportunities to enhance the Capgemini brand in the Financial Servicesmarket. This will include the digital distribution of content such as client wins, success stories and thought leadership via digital channels
• Work with vendors and partners to execute the campaigns
• Write, proofread and edit technical content from business perspective adding the required marketing flavor to make the content sales-ready

Primary Skills

• Strong collaboration skills and the ability to work with multiple stakeholders globally within and outside the organization.
• Good business knowledge of the IT landscape and new-age technological innovations. To be able to converse the business imperatives/challenges of the solutions to the stakeholders
• Enhanced knowledge of the financial services Insurance preferred. Should be able to understand respective jargons and add value wherever required while conversing with the stakeholders
• Marketing knowledge across all devices to be able to deliver end-to-end marketing services to all stakeholders e.g. SEO, website, content syndication and social media
• Strong knowledge of various marketing and analytics tools such as CRM systems (Salesforce, SugarCRM, Pardot) Marketo, Google Analytics and content management systems.
• Experience in Marketing and Communications B2B IT/Consulting or Services marketing

Secondary Skills

• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail is able to story scape the content from group themes across different solutions to tailor it to suit the financial services marketplace
• Strong prioritization, organization, and project management skills
• Ability to travel as necessary