Description
We are looking for a seasoned digital marketing professional with 8-16 years of experience to lead our promotional efforts through instant messaging platforms such as WhatsApp and Telegram. The ideal candidate will have a strong background in digital marketing, particularly in promoting SaaS, CaaS, DaaS, iPaaS, Fintech, and Medtech solutions.
Responsibilities
- Develop and execute digital marketing strategies using instant messaging platforms like WhatsApp and Telegram to promote our SaaS, CaaS, DaaS, iPaaS, Fintech, and Medtech solutions.
- Create engaging content and promotional material tailored for instant messaging audiences.
- Analyze and optimize messaging campaigns based on performance metrics and feedback.
- Collaborate with the marketing team to align messaging strategies with overall marketing goals.
- Monitor industry trends and competitor activities to ensure innovative marketing approaches.
Skills and Qualifications
- 8-16 years of experience in digital marketing or related fields.
- Proficient in using instant messaging platforms for marketing purposes, particularly WhatsApp and Telegram.
- Strong understanding of digital marketing concepts, including SEO, SEM, and social media marketing.
- Excellent written and verbal communication skills in English; proficiency in local languages is a plus.
- Ability to create engaging and persuasive content tailored for instant messaging audiences.
- Experience with analytics tools to measure and report on campaign performance.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
