Insights Manager (Social Media)

Who are we

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we're underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We're a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulationsour clients worlds get more complex daily. Their agency partnerships shouldn't. It's our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That's why we make it our mission to capitalise on complexity for our clientsacross consultancy, capability and executionby crafting dynamic digital solutions that outpace tomorrow's challenges.

Our values

We're a proudly diverse business comprised of deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients worlds and are always hungry to learn more about them, our specialisms and each other.

Connected Clarity.

We are focused in our collaboration joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

Positive Encouragement.

We want to make working with us the best part of someone's day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

Constant Impact.

We believe in outcomes over outputs. We're goal orientated, results driven and data-led. We show up with passion every day. And we're always honing our craft.

Engage Digital Partners

Engage are a full-service sports marketing agency who, since 2012, have helped ambitious governing bodies, sports teams and sponsors become future fit. Operating in the UK, India, Australia and the US, we offer round the clock delivery to sports brands including the International Cricket Council (ICC), Real Madrid, Godolphin, New Zealand Rugby and Formula 1.

About the Role

We are hiring an Insights Manager to drive data-led decision making across social media analytics, audience insights, and digital strategy for global clients. While the role is rooted in sports, you will also work across brand-led activations within a broader ecosystem that includes social and performance marketing teams. This is a hands-on individual contributor role with end-to-end ownership of insights, from data to recommendations, requiring independent thinking and the ability to influence decisions.

This role is well suited for individuals who are naturally curious, comfortable working with imperfect data, and able to translate analysis into clear, practical recommendations.

What You'll Do:

• Extract, clean, and analyze data from social media platforms, digital campaigns, and analytics tools.
• Analyze audience insights, content performance, and engagement metrics across platforms.
• Conduct benchmarking, competitive analysis, and trend analysis to identify performance gaps and opportunities.
• Leverage social listening and sentiment analysis to understand audience behavior and brand perception.
• Identify drivers of performance and diagnose reasons for underperformance across campaigns and content.
• Translate data into actionable insights and strategic recommendations for content, audience growth, and digital strategy.
• Build dashboards and reports using Excel, Power BI, or Looker to track KPIs and performance trends.
• Create insight-led presentations and performance narratives for internal stakeholders and global clients.
• Present findings, manage client discussions, and refine analysis based on feedback.
• Collaborate with social media, content, and account management teams to drive implementation and optimization.
• Work closely with the business development team on pitches by providing audience insights, category analysis, and strategic inputs.
• Develop high-quality, insight-led pitch decks using publicly available data, benchmarking, and research, even without direct access to platform data.
• Support audience development strategy through data-backed recommendations and structured analysis.

What You Bring:

• 58 years of experience in social media analytics, digital marketing analytics, or audience insights.
• Strong understanding of social media metrics, digital performance metrics, and audience engagement.
• A social-first mentality, with an understanding of how platform trends, culture, and creative formats shape what works on social and drive meaningful engagement.
• Hands-on experience in data analysis using Excel or Google Sheets.
• Strong capability in benchmarking, competitive analysis, and trend analysis.
• Experience in social listening, sentiment analysis, and audience segmentation.
• Ability to work with ambiguous data and form structured hypotheses.
• Ability to derive insights independently and translate them into clear recommendations.
• Strong storytelling, data visualization, and presentation skills.
• Experience in client-facing roles and stakeholder management.
• Ability to build structured narratives and recommendations even with limited or incomplete data.

Nice to Have:

• Experience in sports, media, entertainment, or digital content ecosystems.
• Familiarity with tools such as Tubular Labs, Brandwatch, Sprinklr, HubSpot, or similar social media analytics and listening platforms.
• Familiarity with performance marketing, paid media analytics, and campaign measurement.
• Familiarity with integrating multiple data sources (social media, paid media, CRM, web analytics).
• Experience building dashboards using Power BI, Tableau, or Looker.
• Basic SQL or data querying experience.

What Success Looks Like

• Insights directly influence content strategy, audience growth, and digital performance
• Strong ability to explain performance metrics with clarity and business context
• Effective use of benchmarking, audience insights, and trend analysis to guide decisions
• High-quality, insight-led pitch work that strengthens business development efforts
• Measurable improvement in engagement, reach, and audience growth
• Stakeholders and clients trust your insights and act on your recommendations
• Ability to deliver timely insights during live campaigns and fast-moving moments
• Consistent delivery of clear, insight-led narratives and strategic recommendations

What you'll get

Our people make us who we are, so to make sure we attract the best and brightest in the industry, we offer an opportunity to work for so of biggest clients in the world of Sports.