Goal: Your primary objective is simple: Generate qualified sales opportunities for Worxwide. You will identify target companies, find the right decision-makers, understand their potential business challenges, and engage them through multiple outbound channels.
About the Role
Your primary channels will include:
- Cold calling
- Email campaigns
- LinkedIn outreach
- LinkedIn Sales Navigator
- Account-based prospecting
- Personalized outreach
- Prospecting databases
- Social selling
- Referral and partner networks
- Creative outbound methods
We are not looking for someone who simply sends generic emails or makes calls from a script. We want someone who can research an account, understand the prospect's business, identify a relevant problem, craft a compelling message, and start a genuine business conversation.
Responsibilities
- Target Account Research
- Identify target companies across the US and UK.
- Build and maintain targeted prospect lists.
- Research industries, companies, technologies, business models, and buying signals.
- Identify decision-makers and influencers.
- Map accounts across IT, Sales, Marketing, Operations, and executive functions.
- Research prospects before outreach.
- Continuously expand and refine the target-account database.
- Cold Calling
- Conduct outbound calls to prospects in the US and UK.
- Speak confidently with business decision-makers and senior stakeholders.
- Introduce Worxwide's services clearly and professionally.
- Understand prospect challenges through effective questioning.
- Handle objections.
- Generate qualified discovery meetings.
- Email Outreach
- Build targeted outbound email campaigns.
- Personalize outreach based on account and prospect research.
- Create follow-up sequences.
- Test messaging, subject lines, offers, and CTAs.
- Track response and conversion rates.
- Continuously improve campaign performance.
- LinkedIn Outreach
- Identify relevant decision-makers using LinkedIn.
- Use LinkedIn Sales Navigator for account and prospect research.
- Build targeted connection campaigns.
- Personalize outreach messages.
- Engage prospects through meaningful conversations.
- Develop relationships with potential buyers.
- Lead Qualification
- You will be responsible for determining whether a prospect represents a genuine business opportunity.
- You should be able to understand:
- What problem does the prospect have
- Why is the problem important
- Could Worxwide solve it
- Who is involved in the decision
- What is the likely timeline
- Is there a legitimate opportunity worth pursuing
Qualifications
Must Have
- 5–6 years of experience in B2B inside sales, business development, outbound sales, lead generation, or IT/services sales.
- Proven experience in cold calling, email outreach, and LinkedIn prospecting.
- Experience targeting the US and/or UK market.
- Experience selling or prospecting for IT services, SaaS, Salesforce, CRM, digital services, marketing technology, or similar B2B solutions.
- Excellent spoken and written English.
- Confidence speaking with senior decision-makers.
- Strong prospect research and account-mapping skills.
- Strong objection-handling and follow-up skills.
- Experience using CRM and sales-prospecting tools.
- Ability to consistently work toward and achieve sales/lead-generation targets.
- Strongly Preferred
- Experience selling Salesforce or Salesforce-related services.
- Experience selling IT consulting or technology services.
- Experience with LinkedIn Sales Navigator.
- Experience with email automation and sales-engagement platforms.
