Key Responsibilities
Consistent creative prospecting & multi-channel outreach
- Master Apollo, ZoomInfo, LinkedIn Sales Navigator, and AI research tools (ChatGPT, Perplexity, Claude) to identify decision-makers struggling with data challenges
- Show up every single day with the same creative energy — design personalized campaigns that prospects actually want to read
- Maintain steady outreach velocity across LinkedIn voice messages, email sequences, and phone calls
- Build a reputation as someone who's both professional and genuinely worth talking to
The daily grind with a smile
- Make 50+ calls daily, treating each conversation like it's your first of the day
- Craft follow-up messages that prospects forward to colleagues because they're too good not to share
- Stay consistent with your outreach cadence — prospects should know they can count on hearing from you
- Use humor appropriately to build rapport, but never lose sight of business objectives
Research & strategic intelligence
- Deep-dive into prospect companies — understand their stack, their pain, and their org before you send a word
- Create compelling case studies and one-pagers that tell stories, not lists of features
- Stay current on data analytics and AI trends — translate complex concepts into conversations anyone can follow
- Build a LinkedIn presence that's authentic, helpful, and occasionally worth reading
Customer empathy & discovery
- Understand what a prospect is dealing with before pitching anything — pain-first, solution-second
- Ask better questions than your competitors; listen more than you talk on discovery calls
- Translate Kanerika's technical capabilities into business outcomes the buyer actually cares about
- Build trust over time — follow up with insight, not just just checking in
AI-first GTM engineering
- Use Clay, Smartlead, Instantly, or Lemlist to build multi-step sequences that run at scale without losing personalization
- Prompt Claude, GPT-4, and Perplexity to generate first-line personalization — pulling company news, funding signals, and job change triggers into outreach copy
- Use Claude Code or basic Python to automate repetitive tasks: list enrichment, deduplication, bounce cleanup, trigger logic
- Set up signal-based outreach (job changes, funding rounds, intent data) so you're reaching prospects at the right moment, not just on a fixed cadence
Cold email, campaign management & deliverability
- Write cold emails that get replies — specific openers, one clear CTA, short; know why feature dumps and generic openers fail and never do either
- Write subject lines that earn the open; feed what works back into reusable team templates
- Own the full campaign lifecycle — build sequences, monitor performance weekly, cut what's underperforming, double down on what's working
- Track step-level performance inside sequences — a weak step 3 can tank an otherwise solid campaign
- Configure and manage SPF, DKIM, DMARC, and domain reputation across sending domains; warm up new domains before scaling volume
- Monitor inbox placement using tools like Mailreach or Google Postmaster Tools; catch deliverability issues before they compound
- Know the difference between a soft bounce, hard bounce, and spam block — and act on each differently
- Navigate CRM (HubSpot, Salesforce, or Apollo) confidently — your data hygiene is someone else's reporting accuracy
What Makes You Different
You're not firing off templated messages. You remember details from previous conversations, make a cold call feel warm within thirty seconds, and bring the same energy to your 60th call as your first.
You also treat outreach like an engineer treats a system — you instrument it, measure it, and improve it. You don't just work the tools, you build on top of them.
You understand that consistency beats perfection. A good outreach strategy executed daily beats a perfect strategy executed sporadically. And you handle rejection with enough grace to turn we're not interested into a future pipeline entry.
Qualifications
Education
Bachelor's degree in Business, Marketing, Technology, or related field
Experience
- 4+ years in B2B inside sales or sales development roles
- SaaS or technology sales experience strongly preferred
- Demonstrated track record of consistent performance — not just peak months
- Experience with AI-assisted prospecting and automation-first GTM workflows
- Hands-on with at least one email automation platform (Smartlead, Instantly, Lemlist, Outreach, or Salesloft)
