Inside Sales & GTM Specialist

Role Overview:

We are looking for a driven and analytical Inside Sales & GTM Specialist to join our Demand Generation team. In this role, you will own and drive key sales pipeline metrics, optimize lead conversion processes, and support go-to-market execution across regions. This is a high-impact role focused on performance, efficiency, and scale.

Key Responsibilities:

1. Inside Sales & Lead Funnel Optimization

• Own and drive the MQL to SQL conversion rate; continuously analyze drop-offs and improve conversion efficiency.
• Collaborate with Sales to ensure high-quality lead handoff and feedback loops.
• Track and report weekly funnel metrics with actionable insights.

2. Regional GTM Metrics

• Maintain a dashboard of MQL performance by region, including target attainment vs actuals.
• Align & execute campaigns for each identified geography as per the business priorities.
• Support localization of GTM efforts and regional sales enablement.

3. CRM Utilization & Hygiene

• Drive CRM discipline and usage across the sales and marketing teams.
• Ensure leads, contacts, and opportunities are accurately tracked and updated.
• Identify and resolve data quality issues and champion CRM best practices.

4. Non-Conference Event Metrics

• Define and track MQLs from non-conference campaigns (e.g. webinars, digital events, roadshows).

Ideal Candidate Profile:

• 2–4 years of experience in inside sales, marketing ops, or GTM roles in a B2B SaaS or healthcare tech environment
• Strong analytical skills and a metrics-first mindset
• Proficiency in CRM tools (HubSpot/Zoho/ SFDC), spreadsheets, and dashboards
• Clear communicator with the ability to work cross-functionally
• Self-starter with high ownership and attention to detail