Inside Sales Executive School Outreach & Lead Generation

Inside Sales Executive – School Outreach & Lead Generation

Company: RaseUp School EdTech Pvt. Ltd.

Department: Sales & Business Development

Position: Inside Sales Executive – School Outreach & Lead Generation

Location: Chhatrapati Sambhaji Nagar, Maharashtra

Employment Type: Full-Time

About RaseUp

RaseUp School EdTech Pvt. Ltd. is an education technology company working with schools to improve students English communication skills through our English Language Lab, teacher training, activity-based learning, digital resources, and structured classroom implementation.

We are expanding our school network and are looking for a high-energy, confident and highly persuasive Inside Sales Executive who can connect with schools, identify their requirements, generate qualified leads and book appointments/demos for our field sales team.

Role Objective

The primary responsibility of this role is to connect with schools every day, speak with the right decision-makers, understand their requirements, create interest in RaseUp's solutions and successfully book qualified appointments and product demos.

You will be the first point of contact between RaseUp and potential schools.

Your success will be measured not simply by the number of calls made, but by the quality of conversations, qualified leads, demos booked and appointments generated.

Key Responsibilities

1. Daily School Calling

* Make a high volume of outbound calls to schools every working day.

* Contact school principals, directors, trustees, coordinators and other relevant decision-makers.

* Introduce RaseUp and clearly communicate our English Language Lab and education solutions.

* Build interest within a short conversation.

* Follow up consistently with schools that show interest.

2. School Requirement Identification

The candidate must be able to ask the right questions and understand what the school actually needs.

Identify:

* Current English teaching methodology

* Students English communication challenges

* School's requirement for English Language Lab

* Current English curriculum/programme

* Teacher training requirements

* Digital learning requirements

* Number of students

* Number of teachers

* Classes/grades covered

* Current challenges faced by the school

* Decision-maker and decision-making process

* Expected timeline for implementation

3. Lead Qualification

Not every school is a qualified lead.

You will be responsible for identifying:

Hot Leads

* Immediate requirement

* Decision-maker interested

* Budget/feasibility exists

* Demo can be scheduled

Warm Leads

* Genuine interest

* Requirement exists

* Follow-up required

Cold Leads

* No immediate requirement

* Future potential

* Maintain relationship for future follow-up

4. Appointment & Demo Booking

The most important responsibility is to convert conversations into meetings.

* Convince qualified schools to attend a RaseUp demo.

* Schedule appointments with principals/management.

* Coordinate the demo schedule with the field sales team.

* Share complete lead information with the sales team before the meeting.

* Ensure that the appointment is confirmed.

* Follow up before the appointment to reduce cancellations.

5. Lead Management

Maintain accurate records of every school contacted.

The CRM/Excel record should include:

* School Name

* Location

* Contact Person

* Designation

* Mobile Number

* Student Strength

* Requirement

* Current Programme

* Lead Source

* Lead Status

* Last Call Date

* Next Follow-up Date

* Appointment Date

* Demo Status

* Remarks

* Sales Team Assigned

* Final Outcome

6. Follow-Up

* Follow up with interested schools regularly.

* Call schools after demos.

* Reconnect with schools that postponed meetings.

* Follow up with decision-makers who requested more information.

* Maintain a systematic follow-up pipeline until the lead is converted or closed.

Daily Performance Expectations

The candidate must be comfortable with daily calling targets and measurable sales KPIs.

Indicative daily expectations:

KPI Target

Outbound Calls 80–120+

Meaningful Conversations 20–30+

Qualified Leads 5–10

Demo/Appointments 2–4+

Follow-ups 20–30+

CRM/Excel Updates 100%

Targets may be adjusted based on lead quality and campaign requirements.

Candidate Profile

We are looking for someone who is:

* Extremely confident on the phone

* Excellent in spoken English

* Persuasive and convincing

* Energetic and target-oriented

* Comfortable speaking with principals and senior school management

* Good at asking questions and understanding requirements

* Strong in follow-up

* Persistent without being aggressive

* Good at objection handling

* Comfortable with daily outbound calling

* Able to work under sales targets

* Good at maintaining lead records

Essential Skills

Communication

Excellent spoken English is mandatory.

The candidate should be able to:

* Speak fluently and professionally

* Explain a product clearly

* Convince a school decision-maker

* Handle objections

* Build rapport quickly

* Conduct a professional sales conversation

* Speak confidently with principals and directors

Knowledge of Hindi and Marathi will be an advantage.

Computer Skills

Basic computer knowledge is required.

Candidate should know:

* MS Excel / Google Sheets

* Data entry

* Basic CRM usage

* WhatsApp

* Email

* Google Meet/Zoom

* Internet research

Advanced Excel is not required.

What matters more is strong communication + sales ability + disciplined lead management.

Qualification

* Graduate in any discipline preferred.

* 1–3 years of experience in telecalling, inside sales, education sales, EdTech, B2B sales or business development preferred.

* Freshers with exceptional communication and convincing skills may also be considered.

Preferred Experience

Candidates with experience in:

* School/education sales

* EdTech

* B2B telecalling

* Inside sales

* Lead generation

* Tele-sales

* School outreach

* Counselling

* Business development

will be preferred.

What We Expect From You

This is not a passive calling job.

We need someone who can pick up the phone and confidently say:

Let me understand what your school currently needs, and if RaseUp can genuinely help, I would like to schedule a short demo with our team.

You should be able to turn:

Call → Conversation → Requirement → Interest → Qualified Lead → Appointment → Demo

The field sales team will take responsibility for the school visit, detailed presentation, negotiation and closing.

Your responsibility is to create a strong and qualified sales pipeline.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

1. Number of quality calls

2. Meaningful conversations

3. Qualified school leads

4. Decision-maker conversations

5. Appointments booked

6. Demos successfully conducted

7. Follow-up discipline

8. Lead-to-demo conversion

9. Demo-to-opportunity conversion

10. Accuracy of CRM/Excel records

Ideal Candidate

The ideal candidate is someone who is:

Confident + Fluent in English + Persuasive + Consistent + Target-Oriented + Strong in Follow-Up

If you are someone who enjoys speaking with people, convincing them, understanding their requirements and converting conversations into meetings, this role is for you.

Career Opportunity

This role provides an opportunity to grow into:

Inside Sales Executive → Senior Inside Sales Executive → Business Development Manager → School Sales