Inside Sales Executive

Company Description SAS Automation Pvt. Ltd. is a long-standing industrial automation leader with over 15 years of experience across oil and gas, mining, steel, cement, pharmaceuticals, automotive, and food and beverage sectors. Headquartered in Pune, with branches in Kolkata, Chennai, Mumbai, Bangalore, and Saudi Arabia, the company supports clients throughout India and the Middle East. With a team of 120+ professionals and authorizations from global brands such as ABB, Inovance, Keyland, PcVue, and Red Lion, SAS Automation delivers robust automation and networking solutions. The company provides turnkey plant automation projects, advanced IoT and data analysis software, and Industry 4.0 solutions, including simulators for skill enhancement. SAS Automation also operates manufacturing units in Pune and Nashik, equipped with modern CNC and laser technologies for industrial panel manufacturing and testing.

Role Description This is a full-time Inside Sales Executive role based in Chennai, structured as a hybrid position that combines on-site work with partial work-from-home flexibility. The Inside Sales Executive will handle day-to-day sales activities, including identifying prospects, qualifying leads, and conducting outbound and inbound calls to generate business opportunities for industrial automation solutions. The role involves coordinating with the external sales and technical teams, preparing quotations, following up on proposals, and maintaining accurate records in CRM or other tracking systems. The Inside Sales Executive will also respond to customer inquiries, provide basic product information, schedule meetings or demos, and support account management activities to drive revenue growth. Regular collaboration with cross-functional teams and proactive communication with clients and partners are key components of this role.

Location: Chennai, Tamil Nadu

Reports To: Sales Manager / Business Development Manager

Experience: 2–5 Years (Freshers with relevant knowledge and strong communication skills may also apply)

Job Summary

We are looking for a proactive, customer-focused, and results-driven Inside Sales Executive to support our growing Industrial Automation business.

The ideal candidate will be responsible for generating leads, qualifying business opportunities, engaging with customers, understanding their technical requirements, preparing quotations, and following up for order closures. The candidate will work closely with the field sales, application engineering, and product teams to promote our automation products and solutions and contribute to business growth.

Key Responsibilities

• Generate new business opportunities through cold calling, email campaigns, LinkedIn, digital platforms, and other lead-generation activities.
• Qualify incoming leads and identify potential business opportunities.
• Schedule meetings and coordinate opportunities with the field sales team.
• Understand customer requirements and recommend suitable automation products and solutions.
• Prepare quotations, proposals, and commercial offers.
• Follow up on quotations, enquiries, pending purchase orders, and order closures.
• Build and maintain strong relationships with OEMs, System Integrators, EPC contractors, panel builders, and end users.
• Coordinate with application engineers and product specialists for technical and commercial support.
• Maintain accurate customer information, sales activities, and opportunity updates in the CRM system.
• Identify cross-selling and upselling opportunities within existing and new customer accounts.
• Monitor market trends, competitor activities, and evolving customer requirements.
• Achieve assigned monthly and quarterly sales targets.
• Prepare and maintain sales reports, pipeline updates, forecasts, and activity reports.

Products & Solutions

The candidate will be involved in promoting products and solutions including:

• Industrial Ethernet Switches
• PLC, HMI & SCADA Systems
• Industrial Networking Solutions
• Wireless & IIoT Solutions
• RTLS, RFID & Wi-Fi Solutions
• Industrial Cybersecurity Solutions
• Power Supplies & Industrial PCs
• Automation Components and Accessories

Required Qualifications

• Bachelor's Degree or Diploma in Electrical, Electronics, Instrumentation, Mechatronics, or a related field.
• 2–5 years of experience in Inside Sales, Industrial Automation, B2B Technical Sales, or a related field.
• Freshers with strong communication skills and good knowledge of Industrial Automation may also apply.

Required Skills

• Excellent communication, presentation, and interpersonal skills.
• Strong negotiation and customer relationship management abilities.
• Good knowledge of Industrial Automation products and Industrial Networking solutions.
• Ability to understand and interpret technical specifications and customer requirements.
• Experience with CRM software and Microsoft Office.
• Strong follow-up and opportunity management skills.
• Ability to work independently as well as coordinate effectively with internal teams.
• Self-motivated, proactive, and results-driven mindset.

Preferred Industry Experience

Candidates with experience or exposure to the following industries will be preferred:

• Industrial Automation
• Process Industries
• Factory Automation
• Manufacturing
• Oil & Gas
• Power & Utilities
• Automotive
• Water & Wastewater
• Infrastructure

If you are passionate about Industrial Automation, B2B Sales, and building strong customer relationships, we would like to hear from you. Apply now and be part of our growing team.