Job Description
Build & Orchestrate Campaigns :
- Configure entry events (API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria.
- Write AMPscript and SSJS to personalize content, access data, set flags, and control logic.
Data Modeling & Segmentation
- Design Contact Builder relationships, data extensions (DEs), and keys (Contact Key/Subscriber Key).
- Build SQL queries in Automation Studio for audiences, cohorts, and suppressions.
Automation & Operations
- Schedule and orchestrate Automation Studio jobs (imports, queries, filters, scripts, file movement).
- Implement file drop and SFTP workflows with validation and fallbacks.
- Manage Triggered Send Definitions, Transactional Messaging API, and Error logging (custom DEs).
API & Web Development
- Build API-backed pages (server-side form posts, token exchange, webhook receivers).
- Unit test/preview across browsers/clients; validate HTML/CSS with Litmus/Email on Acid (if available).
- Apply CANSPAM/GDPR/CCPA rules (consent capture, audit trail, optdown flows).
- Maintain sender authentication (SPF/DKIM), monitor bounce/spam complaints, and use Einstein where relevant.
- Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape.
- An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent, self-organized,
Marketing Cloud APIs
- REST API : sends, journeys (messaging/v1 & v2), data extension rows, assets, transactional messaging (v1), OAuth 2.0.
- SOAP API : legacy/advanced features (TriggeredSend, Subscriber, List, DataExtensionObject).
Salesforce CRM Integration
Marketing Cloud Connect (Sales/Service Cloud) :
- Synchronized Data Sources (read-only CRM data in SFMC with sync schedules).
- Triggered Sends from Salesforce (Apex/Process Builder/Flow to MC).
- Journey Entry from Salesforce Events.
- Data strategy : Align Contact/Subscriber Keys with Person Contact or Lead/Contact IDs. Handle deduplication, contact merges, and Contact Delete.
Bulk Data Movement & ETL
- SFTP + Import/Export activities for nightly/near realtime files.
- File Drop automations for event-driven ingestion.
- ETL/ESB tools (e.g., MuleSoft, Informatica, Snap Logic, Azure Data Factory) for transforms and orchestration.
CAN-SPAM/GDPR : lawful basis, consent versioning, auditability, contact deletion/retention.
(ref:hirist.tech)
