Information Technology Business Analyst

Major Areas of Accountability

Requirements Translation & Refinement

Translate business-level requirements from Web Platform Product Managers

into detailed technical specifications and user stories

Collaborate with commercial engineering teams to refine requirements,

ensuring clarity, completeness, and technical feasibility

Facilitate requirements workshops and refinement sessions with cross-

functional stakeholders

Document functional specifications, user flows, acceptance criteria, and edge

cases

Ensure requirements incorporate accessibility standards (ADA, WCAG), SEO

best practices, and platform governance guidelines

Agile Delivery & Scrum Participation

Participate in all Agile ceremonies including sprint planning, daily standups,

refinement sessions, sprint reviews, and retrospectives

Work closely with the commercial engineering delivery manager and

development team to clarify requirements and answer questions throughout

the development cycle

Maintain and prioritize the product backlog in collaboration with Product

Managers

Track story progress, identify blockers, and communicate status to business

stakeholders

Monitor team velocity and delivery metrics, providing insights to Product

Managers and leadership

Solution Validation & Quality Assurance

Lead Business Validation Testing (BVT) to ensure delivered features meet

business requirements and acceptance criteria

Coordinate UAT activities with business stakeholders and content authors

Document and track defects, working with engineering teams to prioritize and

resolve issues

Validate that solutions align with brand standards, user experience guidelines,

and platform best practices

Ensure smooth handoff to web production specialists for enablement and

rollout

Platform Knowledge & Stakeholder Enablement

Maintain deep working knowledge of Adobe Experience Manager (AEM)

platform capabilities, authoring workflows, components, and templates

Understand the marketing web ecosystem, including integrations with

analytics, personalization, and marketing automation tools

Serve as a subject matter expert on platform capabilities, advising

stakeholders on what's possible within existing frameworks

Create and maintain documentation including requirements specifications,

process flows, and training materials

Provide insights and recommendations to Product Managers based on delivery learnings and platform knowledge Communication Collaboration

Facilitate communication between business teams and commercial

engineering, ensuring alignment and shared understanding

Provide regular status updates to Product Managers and stakeholders on

delivery progress, risks, and dependencies

Escalate issues and risks proactively, working with teams to identify solutions

Build strong working relationships across product management, engineering,

UX design, and web production teams

Support change management efforts as new capabilities are delivered

Requirements Knowledge and Skills

Platform & Technical Knowledge

Strong working knowledge of Adobe Experience Manager (AEM) authoring,

components, templates, and workflowsparticularly AEM as a Cloud Service

Understanding of Content Management Systems architecture and how

content, templates, and components enable digital experiences

Familiarity with web technologies (HTML, CSS, JavaScript) sufficient to

understand technical discussions and validate solutions

Knowledge of common marketing technology integrations (analytics,

personalization, CRM, marketing automation)

Understanding of web accessibility standards (ADA, WCAG), SEO principles,

and platform governance

Experience with API integrations and data flows between systems

Business Analysis & Requirements Management

Expertise in requirements gathering, analysis, and documentation techniques

Skilled at translating business needs into detailed functional specifications,

user stories, and acceptance criteria

Proficient in creating process flows, user journeys, wireframes, and

documentation

Strong analytical skills to identify gaps, dependencies, and risks in

requirements

Experience with requirements management and collaboration tools (e.g., Jira,

Confluence, Azure DevOps)

Ability to prioritize and manage multiple requirements and initiatives

simultaneously

Agile & Delivery Expertise

Deep understanding of Agile methodologies (Scrum) and ceremonies

Experience managing product backlogs and working with development teams

in sprint cycles

Skilled at facilitating refinement sessions and ensuring stories are ready for

development

Knowledge of velocity tracking, burndown charts, and Agile metrics

Experience conducting Business Validation Testing (BVT) and User

Acceptance Testing (UAT)

Understanding of software development lifecycle and quality assurance

practices

Communication & Collaboration

Exceptional communication skillsable to bridge business stakeholders and

technical teams effectively

Strong facilitation skills for workshops, refinement sessions, and cross-

functional meetings

Ability to ask clarifying questions and ensure shared understanding across

diverse audiences

Skilled at documenting complex information clearly and concisely

Proven ability to build trust and credibility with both business and technical

teams

Comfortable presenting status updates and insights to leadership

Problem-Solving & Critical Thinking

Strong analytical and problem-solving skills with attention to detail

Ability to anticipate issues, identify root causes, and propose solutions

Critical thinking skills to evaluate feasibility and identify trade-offs

Comfortable working in ambiguous situations and asking questions to gain

clarity

Proactive mindsetidentifies risks and opportunities before they become

problems

Personal Attributes

Highly organized with strong time management skills

Adaptable and resilient in fast-paced, changing environments

Curious and committed to continuous learning about platform capabilities and

business needs

Collaborative team player with a service-oriented mindset

Ownership mentalitytakes accountability for delivery success

High emotional intelligence and ability to navigate complex team dynamics

Education & Experience

Bachelor's degree in Business, Information Systems, Computer Science, or

related field required

3-5 years of experience as a Business Analyst, preferably in digital platforms,

marketing technology, or web products

Experience working in Agile/Scrum environments and participating in full

sprint cycles

Proven track record translating business requirements into technical

specifications

Experience with Adobe Experience Manager (AEM) or similar Content

Management Systems strongly preferred

Experience with Azure Dev Ops strongly preferred