Influencer & UGC Marketing Executive

Influencer & UGC Marketing Executive

About Apni Things

Apni Things is a fast-growing D2C e-commerce brand focused on practical and innovative products for Indian households.

We are expanding our influencer and UGC marketing efforts to produce more high-quality content for our performance marketing campaigns. We are looking for someone who can take ownership of influencer outreach, creator relationships, and UGC production.

Responsibilities

• Research and identify relevant influencers and UGC creators on Instagram and other platforms

• Reach out to 40–60+ creators daily through Instagram, WhatsApp and email

• Negotiate collaboration fees, deliverables, timelines and usage rights

• Manage influencer collaborations from initial outreach to final content delivery

• Coordinate product dispatch, creative briefs, scripts, references and revisions

• Build and maintain a database of influencers and UGC creators

• Identify new creators, content formats, hooks and creative angles

• Research competitor content, trending Reels and UGC formats

• Build long-term relationships with high-performing creators

• Work closely with the Creative and Performance Marketing teams to produce ad-ready content

• Track creator responses, collaboration costs, content delivery and performance

• Continuously improve the influencer outreach and UGC production process

Requirements

• 1–3 years of experience in influencer marketing, UGC, social media marketing, creator management or a similar role

• Strong understanding of Instagram, Reels and short-form video content

• Excellent communication and negotiation skills

• Strong follow-up and coordination skills

• Ability to identify good creators based on content quality, audience and engagement

• Organized and comfortable working with spreadsheets and databases

• Proactive, target-oriented and comfortable working in a fast-paced environment

Preferred

• Experience working with D2C or e-commerce brands

• Experience sourcing UGC specifically for Meta Ads

• Existing network of influencers or UGC creators

• Experience negotiating creator rates and usage rights

• Basic understanding of performance marketing metrics such as CTR, CPA and ROAS

Key Performance Indicators

• Number of quality creators contacted

• Creator response rate

• Number of collaborations finalized

• Number of usable, ad-ready UGC videos produced

• Average cost per usable creative

• Content delivery timelines

• Number of high-performing creators acquired

What We Offer

• Opportunity to work with a fast-growing D2C e-commerce brand

• Hands-on experience in influencer marketing, UGC and performance marketing

• Opportunity to work closely with the Creative and Performance Marketing teams

• High ownership and growth opportunities

Location: Ahmedabad, Gujarat

Job Type: Full-time

Experience: 1–3 years

Salary: ₹20,000–₹35,000 per month, depending on experience

If you are passionate about social media, enjoy working with creators and know how to turn creator collaborations into high-quality content, we would love to hear from you.