Influencer Scouting Specialist

Job Title: Scouting Specialist

Location: Gurgaon (On-site)

Job Type: Full-Time

Working Days: 5 Days a Week

Timings: 10:30 AM – 6:30 PM

Experience: 1–2 Years

About the Role

We are looking for a detail-oriented Scouting Specialist to join our team. In this role, you will be responsible for identifying and researching content creators across social media platforms, analyzing creator profiles, and building a strong talent pipeline for brand collaborations.

The ideal candidate has a strong understanding of the creator ecosystem, stays updated with digital content trends, and can identify creators with high growth potential based on content quality, audience engagement, authenticity, and brand fit.

Key Responsibilities

• Scout and identify creators across Instagram, YouTube, Reddit, Snapchat, and emerging social platforms.
• Research creator profiles based on campaign and brand requirements.
• Build, organize, and maintain an up-to-date creator database.
• Evaluate creators based on content quality, audience demographics, engagement, authenticity, and growth potential.
• Identify emerging creators and industry trends through continuous market research.
• Conduct competitor research to discover relevant creators and content opportunities.
• Recommend creators that align with campaign objectives and target audiences.
• Collaborate with internal teams by providing qualified creator recommendations.
• Maintain accurate records of creator profiles, niches, and performance insights.
• Stay informed about platform updates, creator trends, and changes within the creator economy.
  

Requirements

• 1–2 years of experience in Influencer Scouting, Creator Research, Influencer Marketing, or a related role.
• Demonstrated experience identifying and researching creators across social media platforms.
• Strong understanding of Instagram, YouTube, Reddit, Snapchat, and emerging creator ecosystems.
• Excellent research, analytical, and organizational skills.
• Ability to identify creators with strong long-term potential and relevance for different campaigns.
• Strong attention to detail and data management skills.
• Effective written and verbal communication skills.
• Ability to manage multiple scouting requirements simultaneously.
• Proficiency in Microsoft Excel or Google Sheets.
• Personal laptop required for work.
  

Preferred Qualifications

• Experience using influencer discovery or social listening tools.
• Understanding of creator performance metrics and audience insights.
• Knowledge of multiple creator categories such as gaming, lifestyle, fashion, technology, finance, and entertainment.
• Familiarity with talent management or creator relationship management is an advantage.
• Genuine interest in social media, digital content, and the evolving creator economy.